Alfardan Premier Motors receives regional recognition at awards ceremony

Alfardan Premier Motors Co., the exclusive importer of Jaguar and Land Rover in Qatar, received two awards for 'Best Experiential Event 2012/ 2013' for the hugely successful Land Rover Ride and Drive Desert Event in Qatar and 'Best Sponsored Event 2012/2013' for the Qatar Total Open.

Speaking about the awards, Hannah Naji, Marketing Director Jaguar Land Rover MENA commented, "We have a very strong network of dealer partners across the region, and these awards recognise the important contribution they make to the success and future growth of the Jaguar Land Rover business in what is a key region for us globally."

Over 100 Land Rover owners and guests took to the dunes for an expert-led desert drive followed by beachside family entertainment during the Alfardan Premier Motors Ride and Drive Desert Event. The event has become an annual outing on the Land Rover calendar with attendance numbers growing each year.

As part of its brand sponsorship activation, Alfardan Premier Motors partnered once again with the Qatar Total Open in February 2013 as the 'Official Car' for the prestigious event. Alfardan Premier Motors provided class and comfort to some of the world's top tennis players for a third consecutive year by transporting them to and from the Khalifa International Tennis and Squash Complex in a fleet of over 40 vehicles.

Hussein Adra, Marketing and CRM Manager, who accepted the awards on behalf of Alfardan Premier Motors said of the recognition, "I am delighted to have received two very special awards on behalf of my sales and marketing team. Each year we try to establish strong brand partnerships and exciting customer and media events. Alfardan Premier Motors has shown its commitment to Jaguar Land Rover and these two awards are testament to our strong partnership."

Jaguar Land Rover dealers were awarded in respective categories based on criteria which included media interest in the event, the number of sales leads generated as a result of the partnership or event and the overall Return on Investment (ROI).

Alfardan Premier Motors have been part of the Jaguar Land Rover dealer network for over 15 years, and have been a key player in the growth of the brand in Qatar, contributing to record sales across the MENA region.