Alfardan Premier Motors reveals future of luxury motoring at Qatar Motor Show 2013

Highlights for Jaguar and Land Rover will include the Middle Eastern debut of Jaguar's all-new aluminium two-seater sports car; the F-TYPE and a further glimpse of the world's most refined and capable luxury SUV; the All-New Range Rover, which was launched across the region at the end of last year.

The two vehicles will be showcased alongside the latest 13MY line-up of vehicles for Jaguar Land Rover including the Range Rover Evoque, LR4, LR2 and Jaguar's XF, XJ and XK.

The Jaguar and Land Rover stand has been a consistent and popular attraction at the Qatar Motor Show since it began in 2011 and with this year's exceptional model line up, the stand will be a star attraction for customers and motoring fans alike.

Speaking about the event, Robin Colgan, Managing Director for JLR MENA, commented, "This is the biggest and strongest Jaguar Land Rover line-up that we've seen in the Middle East for several years. With the exciting debut of the Jaguar F-TYPE and the arrival of the All-New Range Rover, together with a host of upgrades on our 13 model year products, there will be something for all car enthusiasts across the Middle East."

General Manager for Alfardan Premier Motors Co., Rabih Ataya, said, "Judging by the phenomenal interest we have received from our loyal customer base here in Qatar, this is shaping up to be our most successful Motor Show yet. The growth in sales over the last year confirms that demand remains high in this region and with the introduction of our 13MY vehicles, along with the release to market of the much-anticipated All-New Range Rover and Jaguar F-TYPE, I am confident we will continue to experience strong growth."

Jaguar F-TYPE
The new Jaguar F-TYPE represents a return to the company's heartland: a two-seater, convertible sports car focused on performance, agility and driver involvement. The F-TYPE is a continuation of a sporting bloodline that stretches back more than 75 years and encompasses some of the most beautiful, thrilling and desirable cars ever built.

The engineering ethos underpinning the F-TYPE is centred on Jaguar's industry-leading expertise in the use of aluminium. Featuring the most advanced iteration of Jaguar's acclaimed rigid and lightweight aluminium architecture to date; the F-TYPE has ideally balanced weight distribution that allows its involving rear-wheel drive dynamics to be explored to the full.

Utilising extensive Computer Aided Engineering programmes, the attention to detail involved in the F-TYPE's creation even extended to the development of a new, lighter, aluminium front subframe.

Adrian Hallmark, Global Brand Director, Jaguar, said, "Jaguar is a founder member of the sports car segment with a rich sporting bloodline stretching over 75 years, and in the F-TYPE we've reignited that flame. The F-TYPE isn't designed to be like anyone else's sports car. It's a Jaguar sports car - ultra-precise, powerful, sensual and, most of all, it feels alive."

All-New Range Rover
The All-New Range Rover is the most capable and most luxurious Land Rover yet. Lighter, stronger and with new levels of refinement, the Range Rover reinforces its position as the world's finest luxury SUV.

The fourth generation of the unique Range Rover line, the all-new model has been developed from the ground up, capturing the innovative spirit and iconic design of the original model which changed the world of motoring when it was launched over 40 years ago.

The world's first SUV with a revolutionary lightweight all-aluminium monocoque body structure is 39% lighter than the steel body in the outgoing model enabling total vehicle weight savings of up to 420kg. The lightweight aluminium platform has delivered significant enhancements in performance and agility, along with a transformation in fuel economy and CO2 emissions.

John Edwards, Land Rover Global Brand Director, said, "The new Range Rover preserves the essential, unique character of the vehicle - that special blend of luxury, performance and unmatched all-terrain capability. However, its clean sheet design and revolutionary lightweight construction have enabled us to transform the experience for luxury vehicle customers, with a step change in comfort, refinement and handling."

The full 2013MY Jaguar and Land Rover line-up is available exclusively at Alfardan Premier Motors Co. Showrooms.