All-new Maserati Quattroporte unveiled to Middle East at 2013 Qatar Motor Show
- Qatar: Wednesday, January 30 - 2013 at 16:58
- PRESS RELEASE
Just ten days after the global unveiling at NAIAS, the sixth generation of the Maserati Quattroporte premiered in the Middle East at Qatar Motor Show. A flagship of the Maserati product range, the new Quattroporte is larger, lighter, more luxurious and faster than the globally-acclaimed car it replaces.
It is the essence of Italian car design with a style dedicated to proportion, dynamism and purity that delivers new standards in quality in every area from design to development, fabrication and process controls.
The first model of Maserati's unparalleled strategic step in industrial growth, the new Quattroporte is the start of a journey that will see the company's sales increase by a factor of eight by 2015. It is an increase inspired by a near century of vehicles which define style, elegance, quality and performance. The Quattroporte will be followed by Ghibli and the Levant luxury SUV entering key growth segments for the luxury brand.
Speaking from the press conference in Doha, Mr. Umberto Cini, Managing Director for Maserati Overseas Markets, commented, "50 years ago we took a revolutionary step when we successfully put a Maserati racing engine inside the body of a sedan; this idea not only changed our brand but brought a new segment of the industry to life."
"The Quattroporte will once again shape Maserati's future. It is the ultimate Grand Touring vehicle offering high-end sporty performance, uniquely blended with Italian design and luxury materials. The new Quattroporte ensures that every journey is an unforgettable one, and I am honored to be unveiling it to the Middle East just a few days after the world first saw it in Detroit," he added.
Commenting on the arrival of the new Maserati Quattroporte, Mr. Mohamed Kandeel, General Manager, Alfardan Sports Motors, said, "We are honored at Alfardan Sports Motors to introduce the all-new Maserati Quattroporte for the first time in the Middle East, the leading sporty vehicle in the luxury sedan segment and we are confident that the new Quattroporte will exceed the expectations of all Maserati enthusiasts in Qatar."
Starting with the original Quattroporte in 1963, Maserati invented the concept of the luxury sports sedan and the new Quattroporte continues to be the benchmark for high quality engineering, supercar performance and luxury sedan comfort.
Timed to coincide with the launch of the new Quattroporte at the Detroit Motorshow, Maserati now has a fresh web identity thanks to the presentation of the new official Maserati.com website.
Maserati's new online interface presents completely revised, eye-catching graphics. The site makes navigating content simple and intuitive, enhancing the user experience and rendering browsing a captivating event. Meeting the most recent needs of the digital age, the new Maserati.com site has, naturally, been created to be compatible for viewing on smartphones, tablets and all the latest-generation devices.
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / 4C. AME Info FZ LLC / 4C is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.