Aloft Hotels Partners with We Are Scientists to expose unsigned band
- United Arab Emirates: Monday, August 27 - 2012 at 16:18
- PRESS RELEASE
Aloft, the sizzling style at a steal brand from Starwood Hotels & Resorts Worldwide, has partnered for the first time ever with We Are Scientists to discover the world's unsigned band. The groundbreaking Play & Stay at Aloft contest will see the winning band selected from auditions in Abu Dhabi, Brussels or London.
Here's how the Play & Stay at Aloft competition works: To enter the competition, Middle East bands need to email a demo, such as a track or video clip, or simply a link to their website, Facebook or Myspace page with their songs on it, Entries for Middle East bands close on 12th September 2012, which will be followed with the gigs taking place at the Aloft Abu Dhabi throughout the month.
The studio session and We Are Scientists' exclusive gig is scheduled for 1st November 2012. All participants in the Middle East must be 21 years of age or over.
The live performances will also become each band's final audition for the grand prize the songwriting and recording session with We Are Scientists at Aloft London Excel.
Aloft will provide all shortlisted bands with a presentation video, a complimentary night at the hotel where they perform and dinner on the house. Bands will be encouraged to drum up as much buzz as they can from fans, who can watch their live performances.
The winning band will spend 12 hours with We Are Scientists in a converted suite at Aloft London Excel writing and recording a brand new track. The track will then get its global debut in an exclusive live gig with We Are Scientists at Aloft London Excel on 1st November.
In an Aloft twist on the conventional recording process, fans will be able to interact with the winning band via a live stream on Facebook for the 12-hour session. The band will be able to view suggestions and take inspiration from followers to help create the new single.
Formed in Berkeley, California in 2000, We Are Scientists achieved their breakthrough with 2006's With Love and Squalor, which sold 100,000 in the first six months. They achieved further success with their albums Brain Thrust Mastery and Barbara in 2008 and 2010 respectively. The band is currently recording their new album due for release in early 2013.
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