American Express Middle East offers residents more than 300 reasons to experience the UAE

Running until March 31, 2013, the campaign is organised in association with the Abu Dhabi Tourism & Culture Authority, Dubai Tourism and Commerce Marketing (DTCM) and Sharjah Commerce & Tourism Development Authority.

"While the UAE has all the right ingredients for an unforgettable Middle Eastern holiday, often the residents are the last people to take advantage of these attributes," said Deepak Jain, VP - Merchant Business and Strategic Partnerships, American Express Middle East. "Through 'Experience UAE,' American Express aims to offer Cardmembers resident in the country, a range of exclusive offers and benefits with leading names in travel, hotels, car rental, retail, dining, leisure, airline and entertainment, to enjoy the country as never before."

Some of these offers include 15 per cent savings on best available room rates at Atlantis The Palm, Dubai and the Anantara Hotels & Resorts in Abu Dhabi and 40% savings on select tour packages from Orient Tours or 10% off on a golf game at the Abu Dhabi City Golf Club. What's more, Cardmembers can take advantage of an exclusive 7% off selected Emirates flights to UAE and 40% off on rental rates from National Car Rental when organising visits to the UAE for friends or family.

A wide range of multi-cultural gourmet dining options are also available for American Express Cardmembers, with both Starwood Hotels and Resorts and Rotana Hotels and resorts offering 20% savings on food and beverage at their various multi-cultural outlets.

Cardmembers are also ensured a wonderful retail experience in the shopper's paradise with Rivoli Group, the leading partner for retail, offering 15% savings at selected outlets of the group. These include Rivoli - In Style, In Store, Rivoli Arcade, Rivoli EyeZone and Hour Choice, which include a portfolio of over 110 prestigious brands for watches, eyewear, leather accessories and more. American Express Cardmembers can also choose from a wide variety of unusual and natural fragrances with Fruits and Passion offering 20% savings on their entire collection of perfumes.

UAE residents looking for quiet moments can avail 15% off on spa treatments at various hotels of the Emaar Group including Armani/SPA, Armani Hotel Dubai, The Address Hotels Dubai or The Spa at The Palace, The Old Town.

A specially designed bilingual 'Experience UAE' microsite set up by American Express Middle East gives an excellent overview of UAE's globally renowned manmade landmarks like Palm Jumeirah, Yas Island, the Burj Khalifa, Ferrari World, and the sail-shaped Burj Al Arab. It also gives details of specific desert-related experiences like dune bashing, wadi bashing and sand skiing in addition to providing a link to The American Express SelectsSM website - the anchor platform for thousands of exclusive local, regional and global offers and savings.