American Garden celebrates silver Jubilee with fresh Look

Established 25 years ago to meet the increasingly diverse demands of modern lifestyle, American Garden has today become a household favorite, with undisputed leadership positions in a number of categories across several markets.

The new brand identity features bold, inviting, and attractive label designs that will make the brand even more recognizable and help customers make more informed culinary choices.

"The success we have had in the past 25 years was a result of our intimate understanding of the markets we operate in and the taste preferences of people in these regions," said Morty Fazal, Chairman of American Garden.

"We have come a long way having started with a single product category: Canned Vegetables. We are now the leaders in numerous categories in many markets, and we look forward to even more success in the coming years," he added.

The American Garden basket boasts a wide range of over 250 products in over 25 categories including canned foods, condiments, kitchen helpers, sweet treats, and snacks available in over 50 countries across the Middle East, Africa, Asia and Europe.

The brand focuses on sharing high-quality American products that offer authentic recipes and flavors from all around the world at affordable prices. This strategy has helped American Garden become one of the leading food brands in the UAE as well, where it has established market leadership in Mayonnaise, Dressings, Peanut Butter, Popcorn, and many other categories.

"We have been growing with the region so far, and we hope to continue our growth in future driven many new exciting products that compliment today's modern living in the presence of innovative technologies and new life experiences," concluded Fazal.