Analysis - Media and Marketing
Social media used ineffectively by Middle East firms, survey shows
A significant number of Middle East companies believe social media is not being used effectively, or is missing its potential.
Infographic: Social media usage in UAE, Saudi Arabia
An infographic based on Omnicom Media Group's recent white paper illustrates and compares social media habits of users in Saudi Arabia and the UAE.
Online branding to become a $20bn industry, 50% increase in 2012
There will be remarkable growth in Middle East digital advertising this year with online branding investments jumping 50%, while the traditional advertising sector is set to grow just 5%, according to a new white paper by Deloitte.
Gamification takes social marketing to the next level, but is it here to stay?
Gamification, the use of gameplay concepts to enhance brand interactivity, has been used to great effect by top global firms, but digital strategy experts at the Dubai Lynx International Advertising Festival claim it is also an accessible model for everyone else.
Social networks gain popularity with recruiters: LinkedIn ahead of Twitter, Facebook
Recruitment companies are making most effective use of LinkedIn, followed by Twitter and Facebook in reaching relevant prospects and narrowing down candidates, according to a recent report.
Econsultancy CEO: Middle East digital marketing five years behind US and UK
Digital strategy and the use of social media for marketing by Middle East companies is five years... Read full article »
Mena businesses to spend more money on social media this year, says report
More than half of businesses across the Middle East and North Africa will increase spending on social media penetration in the coming year, according to a new report.
Fight for businesses on social networks intensifies as Google + enters the fray
It has long been established that companies need a social networking presence as part of their marketing strategies. It's hard to think of a major firm which is not visible on Facebook, LinkedIn, Twitter or Google + - but which provides the best marketing opportunities?
Middle East digital marketing changing drastically as web becomes more app-centric
The Middle East is set to see an increase in interactive digital marketing as new technology and attitudes spread through the region. Web applications can now be built to work across platforms, meaning the boundaries for creativity when designing a digital brand have been lifted which, according to experts, signposts the future of the web.
Marketing your new business
Does the current economic outlook mean that new businesses should cut down on their marketing... Read full article »
