Analysis - Media and Marketing

6 in 10 predict a 'dramatic increase' in corporate social media within a year

Social media used ineffectively by Middle East firms, survey shows

A significant number of Middle East companies believe social media is not being used effectively, or is missing its potential.
Middle East: Monday, June 11 - 2012 at 08:00
Half of UAE respondents use social media mobile apps daily

Infographic: Social media usage in UAE, Saudi Arabia

An infographic based on Omnicom Media Group's recent white paper illustrates and compares social media habits of users in Saudi Arabia and the UAE.
Middle East: Sunday, March 25 - 2012 at 17:21
There will be remarkable growth in Middle East digital advertising this year

Online branding to become a $20bn industry, 50% increase in 2012

There will be remarkable growth in Middle East digital advertising this year with online branding investments jumping 50%, while the traditional advertising sector is set to grow just 5%, according to a new white paper by Deloitte.
Middle East: Thursday, March 08 - 2012 at 15:29
Gamification is the use of gameplay concepts to enhance brand interactivity

Gamification takes social marketing to the next level, but is it here to stay?

Gamification, the use of gameplay concepts to enhance brand interactivity, has been used to great effect by top global firms, but digital strategy experts at the Dubai Lynx International Advertising Festival claim it is also an accessible model for everyone else.
Middle East: Tuesday, March 06 - 2012 at 14:49
LinkedIn currently drives more job views than Twitter and Facebook

Social networks gain popularity with recruiters: LinkedIn ahead of Twitter, Facebook

Recruitment companies are making most effective use of LinkedIn, followed by Twitter and Facebook in reaching relevant prospects and narrowing down candidates, according to a recent report.
Middle East: Tuesday, February 28 - 2012 at 16:59
The appetite, interest and growth within digital is very buoyant

Econsultancy CEO: Middle East digital marketing five years behind US and UK

Digital strategy and the use of social media for marketing by Middle East companies is five years... Read full article »
Middle East: Wednesday, February 22 - 2012 at 12:15
Saudi and UAE social media trends

Mena businesses to spend more money on social media this year, says report

More than half of businesses across the Middle East and North Africa will increase spending on social media penetration in the coming year, according to a new report.
Middle East: Sunday, February 12 - 2012 at 15:16
Google + offers businesses another social media route to market

Fight for businesses on social networks intensifies as Google + enters the fray

It has long been established that companies need a social networking presence as part of their marketing strategies. It's hard to think of a major firm which is not visible on Facebook, LinkedIn, Twitter or Google + - but which provides the best marketing opportunities?
Middle East: Wednesday, November 23 - 2011 at 16:57
The region is yet to exploit the advancement of mobile apps

Middle East digital marketing changing drastically as web becomes more app-centric

The Middle East is set to see an increase in interactive digital marketing as new technology and attitudes spread through the region. Web applications can now be built to work across platforms, meaning the boundaries for creativity when designing a digital brand have been lifted which, according to experts, signposts the future of the web.
Middle East: Thursday, July 21 - 2011 at 10:48
Businesses should not cut down on marketing

Marketing your new business

Does the current economic outlook mean that new businesses should cut down on their marketing... Read full article »
Middle East: Wednesday, October 14 - 2009 at 16:22