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Analysis - Media and Marketing

"The mobile is moving well beyond its role as a phone

Smartphone trends: 13 for 2013

Smartphone adoption in the Mena region is advancing at a rapid rate, leading to significant opportunities for mobile advertisers.
Middle East: Tuesday, April 09 - 2013 at 14:58
Now a new kind of SEO is emerging - Social Engagement Optimisation

The Social Engagement Optimisation shift - the new normal?

For many years Search Engine Optimisation (SEO) has been viewed as the most effective way to drive web traffic and promote a digital space. Now a new kind of SEO is emerging - Social Engagement Optimisation.
Middle East: Tuesday, March 26 - 2013 at 15:26
Interactive touch screens a game-changer for advertising?

Interactive touch screens a game-changer for advertising?

No longer confined to science-fiction movie sets, high sensitivity, collaborative touchscreen technology is advancing to the point where it could heavily impact several business sectors in the region over the next few years - advertising in particular.
Middle East: Tuesday, March 05 - 2013 at 12:05
Promoted Trends carry massive importance as they have a prominent placement on the site

Advertising features to put Twitter back in the Middle East spotlight?

Companies in the Middle East can now promote their products/services on Twitter thanks to the micro blogging site's new range of promoted products. This step will 'surely' bring Twitter back under the spotlight in the region.
Middle East: Monday, February 11 - 2013 at 10:58
Nissan sets indoor advertising record at Dubai International Airport

Nissan sets indoor advertising record at Dubai International Airport

Nissan has provided the UAE with its latest 'biggest' claim since the world's largest indoor... Read full article »
United Arab Emirates: Tuesday, February 05 - 2013 at 15:10
Twitter has selected Connect Ads as their official partner in the Arab region

Twitter announces key advertising platform for Mena

Twitter has launched a new partnership with Connect Ads, giving opportunities for Mena firms to advertise via a range of 'Promoted Products'.
Middle East: Monday, January 28 - 2013 at 10:10
Your LinkedIn profile is your chance to showcase your skills and talents

How to use your LinkedIn profile more effectively

Professional social networking allows both active jobseekers and passive candidates to promote their capabilities to a wide audience - everyone. LinkedIn users can connect with past and present colleagues, growing a network and optimising the chances of being hired through referrals.
Middle East: Wednesday, January 23 - 2013 at 10:22
Ff Facebook is destined for an eventual decline in the Middle East, it has a long way to fall

Facebook could see a mass Exodus in the Middle East

Facebook's one billion citizens occupy almost every nation of the world, but has this great empire left its once loyal subjects looking for a new social networking home?
Middle East: Wednesday, January 16 - 2013 at 14:24
Companies need to align their communication objectives with their business objectives.

Public relations tips for small businesses

One of the things any small business needs at an early stage is good public relations in order to... Read full article »
Middle East: Wednesday, January 02 - 2013 at 14:50
Google's Zeitgeist is a free service that gives a breakdown of popular search patterns over a given period

Gangnam Style tops UAE Google searches in 2012

The most popular Google searches in the UAE this year were Gangnam Style, iPad 3 and Olympics... Read full article »
United Arab Emirates: Friday, December 21 - 2012 at 17:33