Analysis - Media and Marketing
Smartphone trends: 13 for 2013
Smartphone adoption in the Mena region is advancing at a rapid rate, leading to significant opportunities for mobile advertisers.
The Social Engagement Optimisation shift - the new normal?
For many years Search Engine Optimisation (SEO) has been viewed as the most effective way to drive web traffic and promote a digital space. Now a new kind of SEO is emerging - Social Engagement Optimisation.
Interactive touch screens a game-changer for advertising?
No longer confined to science-fiction movie sets, high sensitivity, collaborative touchscreen technology is advancing to the point where it could heavily impact several business sectors in the region over the next few years - advertising in particular.
Advertising features to put Twitter back in the Middle East spotlight?
Companies in the Middle East can now promote their products/services on Twitter thanks to the micro blogging site's new range of promoted products. This step will 'surely' bring Twitter back under the spotlight in the region.
Nissan sets indoor advertising record at Dubai International Airport
Nissan has provided the UAE with its latest 'biggest' claim since the world's largest indoor... Read full article »
Twitter announces key advertising platform for Mena
Twitter has launched a new partnership with Connect Ads, giving opportunities for Mena firms to advertise via a range of 'Promoted Products'.
How to use your LinkedIn profile more effectively
Professional social networking allows both active jobseekers and passive candidates to promote their capabilities to a wide audience - everyone. LinkedIn users can connect with past and present colleagues, growing a network and optimising the chances of being hired through referrals.
Facebook could see a mass Exodus in the Middle East
Facebook's one billion citizens occupy almost every nation of the world, but has this great empire left its once loyal subjects looking for a new social networking home?
Public relations tips for small businesses
One of the things any small business needs at an early stage is good public relations in order to... Read full article »
Gangnam Style tops UAE Google searches in 2012
The most popular Google searches in the UAE this year were Gangnam Style, iPad 3 and Olympics... Read full article »
