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Apple unveils the iPad mini
- USA: Wednesday, October 24 - 2012 at 02:14
Apple Inc. has unveiled an 8" version of the iPad marking the iPhone-maker's first foray into the smaller-tablet segment, but set a higher-than-expected price that Wall Street fears could curb demand, Reuters has reported. Priced at $329 for a Wi-Fi only model, the iPad mini is a little costlier than some predicted, but some analysts see that as a bid to retain premium pricing levels. "Apple has always been a premium hardware manufacturer. It's basically a hardware company and they don't have Google advertising or Amazon's online store to fall back on," said Destination Wealth Management CEO Michael Yoshikami. "But people are happy to pay a premium because it's quality hardware, and the ecosystem (of content and apps) cannot be underestimated."
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