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Apple's chief says company should rethink supply chain
- USA: Wednesday, January 16 - 2013 at 07:24
The chief executive of Apple Inc., John Sculley has said the company needs to overhaul its supply chain to meet demand for cheaper smartphones in emerging markets, Bloomberg has reported. As the market for handsets including Apple's iPhone gets saturated in developed regions such as the US and Europe, the company will increasingly depend on growth in emerging markets, including India, Sculley said. "Apple needs to adapt to a very different world," Sculley said. "As we go from $500 smartphones to even as low, for some companies, as $100 for a smartphone, you've got to dramatically rethink the supply chain and how you can make these products and do it profitably."
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