Asus launches affordable, stylish, power-enhanced K series notebooks

"With the new K series, you have exclusive Asus design and features being paired with an affordable price point - this type of value is simply unheard of elsewhere in the mainstream notebook segment," said Leon Yu, Regional Director for Asus.

Improved user experience

The Asus K series is more than looks alone - the thin and light K series is powered by new 3rd generation Intel Core processors and NVIDIA GeForce 600 series graphics giving it faster computing and smoother graphics for improved gaming and multimedia playback. The notebook comes with Asus experience-enhancing technologies such as the exclusive SonicMaster Lite audio and IceCool technology that lowers the palm rest temperature to increase typing comfort. Asus has also included performance-enhancing technologies such as its Super Hybrid Engine II to optimize battery usage and provide instant-on capability and its SuperBatt technology to increase battery charge-cycle lifespan by up to 3 times compared to a typical notebook.

Refined beauty by design

Focusing on the design, the Asus K Series comes in a broad variety of multi-tonal color schemes such as red, blue, pink, white, smoky black, and dark indigo - enough to suit several preferences. These colors wrap around a light, strong aluminum finish that improves not only the look but also the toughness and mobility of this everyday notebook.

Incredible sound added

Asus has redesigned the audio on K Series notebooks. Using larger speaker chambers, new audio processing and stronger materials to reduce distortion - Asus now brings professional-grade sound to these great-value notebooks with its SonicMaster Lite audio technology. It boasts better deep note performance, accentuated vocals and improved rendering of audio in music, movies, and even video conferencing.

Best in class performance

The Asus K series was designed to embody all the elements of the Asus DNA philosophy - with a commitment to beautiful product design, superior sound, intuitive touch, enhanced performance this is truly a redefinition of value for the everyday-notebook segment.