Axiom Telecom signs strategic partnership agreement with Zain KSA

Zain KSA will also benefit from Axiom's superior distribution coverage of over 4000 dealers, of which 2000 are dealt with through direct distribution.

The agreement was signed during the Mobile World Congress 2013 in Barcelona, and is set to significantly boost Axiom Telecom's presence in the burgeoning Saudi Arabian market.

"Zain KSA is an innovative player, and with this partnership we seek to expand in what is hugely exciting and growing market for us," said Faisal Al Bannai, CEO, Axiom Telecom.

"First and foremost this deal is about delivering value to the customer through increasing their options and providing world-class service. Our union is a complementary one, playing to our own unique strengths, and I have no doubt that much mutual success lies ahead," he added.

Saud Al-Bawardi Chief Operation Officer at Zain KSA said that the agreement comes as an activation of the company's operational plans to expand and enhance customer access to Zain products, services, and special offers. Zain's postpaid and prepaid lines, Internet devices and smartphones and tablets, will now be available via Axiom branches, which exceeds more than 400 around the Kingdom.

Al-Bawardi hailed Axiom Telecom for gaining customer confidence in the Kingdom of Saudi Arabia and all around the Gulf countries, adding that this agreement will enhance the two companies' ability to provide the best services to all customers.

News of the deal follows Axiom Telecom's recent announcement that 2012 was its most successful year yet. The innovative telecommunications retailer currently holds a 71% share of the United Arab Emirates (UAE) handset market and a dominant share of the Saudi Arabian smart phone market,

Last year, Axiom Telecom recorded sales of Dhs8bn. Since July 2011, Axiom Telecom's bold expansion activities have increased its customer base by 47% through greater footfall to new and existing stores

With 2,000 employees, Axiom Telecom is the Middle East's largest mobile retailer, currently boasting a portfolio of 575 retail points and a reach of over 8,000 retailers (3,742 through direct distribution).

In addition to a growing reputation for its rapid launches, Axiom Telecom stands out for a host of customer service innovations such as a 60-second data transfer, a pick-up and delivery service for repairs, stand-by phones during the repair period, and a 2-year warranty on select brands.