Bahrain integral growth market for 'Klassno', Singapore's leading coffee brand

'Klassno', one of Food Empire's leading coffee brands, is currently available across over 110 stores in Bahrain. Klassno has been present in Bahrain and addressing the needs of coffee drinkers in the country for the last few years. The company has partnered with 'Babasons', a leading distributor in Bahrain to reach out to all the major hypermarkets and supermarkets in the country.

"We have experienced a great demand for our products from Coffee lovers from across the country. Coffee is an integral part of the country's lifestyle and we aim to provide them with the best blend that we have developed over the years and currently enjoyed by people across the globe. We wanted to redefine the concept of coffee making and drinking in the Middle East and our coffee masters after years of research have developed a perfect blend that suits the tastes of our customers in the region. In order to cater the growing demand the company has decided to expand its presence across more locations in Bahrain," said Abhishek Gupta, Country Manager, Food Empire, Middle East.

The company acquires coffee beans from across the globe to create the perfect blend. In Bahrain, Klassno brand includes instant cappuccinos which are available in 5 distinct flavours - 'Irish Cream', 'Mocha', 'Gold', 'Latte' and 'Traditional'. Other products under Klassno include 3-in-1 coffee mix, 2-in-1 coffee mix (without sugar), 4-in-1 coffee mix with hazelnut flavour, hot chocolate mix, non dairy creamer in addition to instant coffee in jars - Rich Arabica (agglomerated coffee) and Gold (freeze dried) coffee.

Food Empire is a global leading food company that manufactures and markets instant beverage products, frozen convenience food, confectionery and snack food. Food Empire's products are exported to over 60 countries in markets such as Middle East, Russia, Ukraine, Kazakhstan, Central Asia, China, Mongolia and the United States.

"We aim to put our wealth of experience gathered over the years in every cup of coffee that we produce. Right from production through to tasting, nothing is taken for granted; the whole cycle is closely monitored and constantly improved based on customer's tastes and preferences," added Gupta.

"In a highly competitive market such as Bahrain, price and packaging are integral factors in a customer's decision making process but ultimately, it is the experience that etches a favourable impression in the consumer's mind. We strongly feel that this is the key factor that enables Food Empire's products to enjoy exponential growth across the globe. We are able to repeat our performance year-on-year because of our undying commitment to quality and constant reinvention to make great products even better," added Gupta.

Recently Food Empire has also invested an initial amount of $11.4m in developing a manufacturing facility in Ukraine to cater to the growing demand from the Eastern European market and neighbouring countries. Since its public listing in 2000, Food Empire has won numerous accolades and awards including being ranked as one of 'The Most Valuable Singapore Brands' by International Enterprise Singapore, the lead agency driving Singapore's external economy.