Ballmer sees Microsoft adopting Apple's model
- USA: Thursday, October 11 - 2012 at 02:03
Steve Ballmer, the chief executive of Microsoft has said the world's largest software company is taking a new direction, pointing to hardware and online services as its future, taking a page from long-time rival Apple Inc., Reuters has reported. "There will be times when we build specific devices for specific purposes, as we have chosen to do with Xbox and the recently announced Microsoft Surface," wrote Ballmer in his annual letter to shareholders. Microsoft already makes money from providing services online, such as access to cloud computing services, or online versions of its Office applications, but Ballmer's new emphasis suggests an acceleration away from its traditional business model of selling installed software. "This is a significant shift, both in what we do and how we see ourselves - as a devices and services company," Ballmer said.
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