Bamarouf Group unveils 'Suzuki Swift Sport' 2013 in Saudi market

Meanwhile, Bamarouf Group, the sole dealer for "Suzuki" vehicles in KSA, unveiled its new "Suzuki Swift Sport" 2013 in the Kingdom.

Commenting on the market analysis, Maher Al Nabawi, Deputy General Manager of "Suzuki Saudia", said: "We have observed that the Saudi automotive sector is one of the most promising industries due to the surge in demand for vehicles in recent years." Saudi Arabia expects to see auto sales worth SAR 94 billion by 2013.
Al Nabawi added: "With enhancements made to its engine and styling, we expect the "Suzuki Swift Sport" 2013 to be a major success in the Saudi market. Suzuki has boosted the engine power, which is a four-cylinder 1.6-liter from 125 horse power to become 134. The 2013 model also offers increased fuel efficiency, and improved engine torque. The "Swift Sport 2013" comes with a comprehensive range of safety features such as improved seatbelts for all passengers with pre-tensioners, 6 airbags, reinforced body and ABS that controls the braking and wheel revolutions when brakes are applied suddenly. Intelligent Computerized Anti-Theft System will also be a feature of the new model."

Commenting about the Kingdom's diversification strategy to reduce its dependence on oil revenue, and the country's plans to start manufacturing of auto parts in 2013 and automobile assembly by 2021, Al Nabawi said: "This move will certainly contribute to further boosting the automotive sector growth in Saudi Arabia."

Among other changes to the new model of Swift Sport are the new-look front grille, larger alloy sports wheels, head lambs washer, remote control, Key less push start system, head lambs leveling device, a sportier instrument panel, steering, seats and gear lever.