Bawadi Mall launches 78-day shopping campaign starting mid-October

The campaign allows shoppers to enter a daily raffle draw to win Bawadi Mall vouchers, which can be redeemed at any outlet in the mall.

Commenting on the campaign, Khalid Shraim, Senior Marketing Manager, Bawadi Mall, said, "Our campaigns are designed to enhance the shopping experiences of our shoppers and add the entertainment value. We have emerged as a leading shopping mall in the UAE in a very short time and this requires us to constantly innovate and think out of the box. We are pleased to say some visitors come as often as 7 times a week. Also, our policy is to work with our tenants to provide our shoppers with an extraordinary experience, in keeping with our image of a premium brand not only in the UAE but also region-wide."

This campaign has been developed in tune with customers' and tenants' expectations. Bawadi Mall's management anticipates an increased number of visitors due to the campaign and its offerings that have been designed based on shoppers' preferences, emphasized Shraim.

Shraim added: "This campaign is longer by 35% compared to our most recent promotion in summer. More than 2 million visitors are expected to visit the mall during the period of this new promotion as a larger number of prizes will be given away."

Shraim added, "Our key strength is that we offer our customers a practical yet joyful shopping experience that targets the entire family. Our parking lots are very convenient and make the journey to our shops a very pleasant one. Our location is also ideal, just five minutes from the town center on "Mezyad Road", which can be conveniently accessed, avoiding the congested city roads."

Bawadi Mall has become the preferred shopping destination for people from all over the UAE and beyond, in addition to tourists. The 140,000 sq. m. mall, with a gross leasable area of 110,000 square metres, has been positioned as Al Ain's ultimate shopping, dining and leisure destination.

Bawadi Mall, developed by Nael & Bin Harmal Inv. Co. L.L.C., houses a mix of international as well as regional retail brands of fashion, food, jewellery and much more, all in a bright, spacious, and inviting environment, distinguished by a wide curved vaulted skylight that soars above the main corridor and its main three spacious courts.