Belhasa Projects showcases latest innovations in pool industry at first Qatar International Exhibition for Pools and Spa 2012

Speaking about the trends, opportunities and challenges in the Qatari swimming pools market which is expected to reach $600m from 2012 till 2017, Greg Garner, CEO, Belhasa Projects, said, "There is a massive focus on well-being and lifestyle in the region which has created a demand for high end swimming pool and spa facilities. Qatar itself has become a phenomenon for the sector. Today's swimming pools are fully integrated into the landscape as the focal point for social and family events. In Qatar, we see demand for our swimming pool services from schools, government, residential and hospitality sector. The Potential Industry Earnings (PIE) in the swimming pool industry is ever on the rise in Qatar and it is very important that quality is not compromised. We provide high performance, reliable and energy-efficient products that pool owners can depend on to make their pools more inviting and easier to maintain."

"QPS2012 is a meeting field for clients, consultants and contractors alike and we intend to introduce our high standard of finished products and procedures followed, with the sole intention of introducing a more structured and tested methodology with major emphasis on safety for long term satisfaction of the end user. As the key sponsor of the event, we intend to use QPS2012 to generate more awareness within Qatar and the GCC of a professional and superior method of execution of our services particularly the construction of swimming pools, spas, water features, lagoons and more," Garner added.

The company's recent assignments in the swimming pools and landscaping sector involve the Compass international School in Doha and New Doha International Airport.

Belhasa Projects is at stand No: A4. The company has constructed over 3,400 swimming pools for residential buildings, schools, palaces and five star hotels in other GCC countries and in East Europe. The company also designs aquariums, luxury spas and equestrian pools, in addition to water features, soft and hard landscaping, and offers specialist design services.

This year the company won double Gold in the UK based international Swimming Pool and Allied Trade Association's 'SPATA' prestigious annual award for best swimming pools from around the world. The company also bagged seven prestigious awards at the Master Pools Guild Excellence Awards 'USA'.

Started more than 30 years ago, today Belhasa Projects is a well-diversified business with interests in MEP, wet infrastructure, sports and coatings and water treatment. This year alone, the company won contracts worth more than QAR17m in Qatar. Significant projects include execution of power station at Al Baraha sewerage treatment plant for Ashghal and landscape works at Burj Marina building at Lusail.