Bensouda Consulting and aisBrandLab announce partnership during Training and Development Show

The partnership sees the two organizations come together for the first time to form SkilLab by Bensouda, combining aisBrandLab's full engine of top international brand designers, architects and consultants with Bensouda Consulting's high impact, results-oriented training and development solutions to provide end-to-end brand design, delivery and engagement solutions. In other words, to help businesses deliver on their promises to the customers.

Commenting on the partnership, Janine Bensouda, Founder and President of Bensouda Consulting, said: "A brand is brought to life through great customer experiences. Great customer experiences are brought to life through people. When you engage and connect an organization's staff with the brand and the customer, you create those moments of magic that build loyalty. We know enough about successful companies now to understand that sustainable growth and profitability hinges on an organization's ability to build a base of loyal customers. By partnering with aisBrandLab, we are making a commitment to provide our customers with a 360 degree solution to building their desired customer experience. "

Bensouda Consulting dedicates itself to understanding and addressing customer needs, offering organizations of all sizes customized programs that improve Service Delivery and the Customer Experience in sustainable ways. The partnership will allow the company to combine these offerings with the wide array of branding services offered by aisBrandLab

Aubrey Ghose, CEO of aisBrandLab , added: "In today's environment, delivering a unique and compelling customer experience is the key driver for creating a competitive advantage for companies. More than any other factor, the experience a customer has with a brand, through its people determines whether that business will thrive or struggle. Through our new partnership, aisBrandLab will continue to design great brands and then SkilLab by Bensouda will translate the brand promises into tangible behavior and selling-points for all levels of an organization, making it simpler for companies to deliver the promised customer experience."

SkilLab by Bensouda is participating in the Training Development Show for the first time, and Janine Bensouda will deliver a keynote speech focusing on creating the ultimate learning journey in order to increase relevance, retention and results.