Bertone concept-car Nuccio to be showcased at Qatar Motor Show
- Qatar: Monday, January 28 - 2013 at 11:59
- PRESS RELEASE
Bertone will be the standard bearer of the 'made in Italy' at the Qatar Motor Show that will take place in Doha from January29th to February 2nd. Protagonist of the event is concept-car Nuccio, with which Bertone has celebrated its centenary (born in 1912, Bertone is one of the most ancient and prestigious brands of international car design).
Along with these dream cars, presented to the public as an haute-couture catalogue of the stylistic and technological capacities, Bertone presents its own "product design" activities. As far as Transportation is concerned, here there is the new high-speed train Frecciarossa 1000 that Bertone has signed for the Ansaldo Breda-Bombardier group, and of which Trenitalia has already bought 50 models (a scale model is visible on the stand).
Within the Architectural field, it will be possible to admire a selection of sketches and scale buildings at which Bertone is working in the field of luxury hotels and residential construction.
"Middle East represents a new market for us," explained Marco Filippa, Bertone CEO, "on which we have been investing since some years now with good results. We have started by offering our historic competences, i.e. "one off" cars produced in a unique exemplar for collectors and wealthy enthusiasts. We have then collected the numerous signs of interest in high-range residential construction and eco-friendly solutions for collective transportation, which is high-speed trains and undergrounds: two fields where we think our international experience can find interesting outlets."
"Our presence at the Qatar Motor Show," concluded Marco Filippa, "where general director Sandro Colella, design director Mike Robinson and communication director Daniele Cornil will be present, is the tangible demonstration of our interest in this market, very sensitive towards the values of Italian style in all its aspects, from the "custom-built car" to the ergonomic and bright travel environment of a train as Frecciarossa 1000. Here brand Bertone is perceived as a life style. We are proud, especially in a particularly delicate period for our economy as the one we are witnessing, to feel "standard bearers" of the made in Italy. We are glad to thank Qatar Tourism Authority (QTA) in partnership con Q.Media Events and GL Events, for contribution given to the achievement of this important project."
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