Bespoke BMW Individual cars launched at exclusive Haute Couture fashion shows
- United Arab Emirates: Wednesday, November 28 - 2012 at 16:05
- PRESS RELEASE
BMW Group Middle East, together with its importer in Abu Dhabi and Al Ain, Abu Dhabi Motors, chose a series of exclusive Haute Couture fashion shows to showcase its bespoke optioning programme - BMW Individual, which enables customers to select unique features that suit their individual style.
In the company of a select line-up of 700 VIP guests, including a host of the UAE's fashion elite, BMW showcased the BMW Pearl Series, 88 specially designed and produced BMW 7 Series Pearl and 6 Series Pearl Individual models, alongside masterpieces from a number of renowned international designers, including Giambattista Valli, Alexis Mabille and On Aura Tout Vu by Livis Stoianova and Yassen Samouilov. In addition, world renowned jewellery houses, Garrard and David Morris, showcased pieces from their timeless jewellery collections.
Together with BMW Group Middle East, Abu Dhabi Motors staged two invitation-only fashion events at the spectacular new Jumeirah Etihad Towers in Abu Dhabi on 25th and 26th November as part of the World Luxury Fashion Week event.
BMW guests enjoyed an evening centred around exclusivity and unique craftsmanship with an Haute Couture fashion show fused between each five-course dining experience. All banqueting tables were given the "VIP treatment" while the staging, audio-visual and lighting were configured around a catwalk to allow front row positioning for all guests in attendance.
Commenting on the shows, Arno Husselmann, General Manager, Abu Dhabi Motors, said, "Just like Haute Couture, the BMW Individual programme is synonymous with exclusivity. It enables customers to tailor their vehicle to a bespoke design that suits their individual style by using a range of premium materials, paints and interior trims. A series of Haute Couture fashion shows was therefore the perfect platform to bring to life the unique BMW 7 Series Pearl and BMW 6 Series Pearl that were created specifically for the events. As exquisite marks of bespoke craftsmanship, we are confident that these models will truly capture the imaginations and appeal to the tastes of our discerned customers."
Inspired by the Pearl, the treasure that brought the UAE its first taste of wealth, the BMW 7 Series Pearl and BMW 6 Series Pearl feature an exclusive Frozen Matt Brilliant White exterior colour. This is coupled with a Merino Amaro Brown leather interior with newly developed white piping and individual wood trim in Ash Grain White. An elegant 'Pearl' designation features on the chrome trim at the rear of both models as well as the door entry seals.
"Luxury and style are experiences you aspire to, both of which can be achieved through the car you drive and the clothes you wear. The BMW Individual programme is the ultimate reflection of style and performance. Abu Dhabi Motors was delighted with how the events went, and there is no doubt that we have reinforced BMW's association with luxury and strengthened our market dominance as the leading global premium car manufacturer in the Capital," added Husselmann.
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