Bidaya Corporate Communications participates in Global Thinkers Forum 2012

Held under the patronage of Her Majesty Queen Rania Al Abdullah between 6th and 8th October, GTF 2012 celebrated the region's leading female thinkers and news makers by showcasing the success stories of women pioneers from across the MENA.

The three-day forum featured a wide range of topics underscoring women's role in driving socioeconomic development and creating progressive and thriving societies.

During her panel, Twal commented on her experience as a female entrepreneur running the largest Jordanian public relations agency in the Kingdom, and offered insight on the reasons behind women's unique success in the Public Relations industry.

"Women are natural born communicators, enjoy instinctive emotional intelligence and naturally pay keen attention to detail, which makes them especially adept at gauging target audience sentiments - a vital skill in public relations," she said.

According to Twal, 85% of professionals working in the PR industry in the USA are women, while the figure in the UK stands at 64%.

In addition, Twal stressed on the importance of investing in social media and online communications because "the future of PR is online". Twal referred to studies which showed that by May 2012, there were 43 million Facebook users in the Middle East, and 1.3 million active Twitter users by March 2012.

Moreover, according to a 2011 forecast of newspaper consumption, print newspapers will "go extinct" the world-over by 2040, and much sooner in Arab countries such as the UAE and KSA.

While commenting on Bidaya's support to the forum as Ruby Sponsor, Twal said, "We're very proud to be able to contribute to such an important bellwether event. It is through large-scale platforms such as GTF 2012 that socio-political stances on women's roles can be changed and effective peer networking can be achieved. I would like to thank the GTF organizers for a job beautifully done. We certainly look forward to participating again in coming years."

As an established expert in building, maintaining and improving its clients' images, Bidaya specializes in advanced corporate communications and public relations at all levels. The agency has been providing the Jordanian market with PR solutions since 2004, fusing traditional and contemporary tools to create unique and inspired PR strategies and platforms that give clients a distinctive and healthy corporate reputation.