The battle to win the hearts and minds of consumers in the TV space centres largely around having flatter, bigger full HD panels. And Sony is no different. But it is also working technology to produce super-slim, ultra bright TVs.

Its OLED (Organic LED) panels have a contrast ratio of a whopping 1,000,000:1 and are mere millimetres thick. OLEDs are organic polymers and when electricity is passed through them it gives out brighter, deeper colours.

The prototypes, which have been around for a while, and shown at other trade shows around the world, are just 11.3inches in size.

The technology is due for release in Japan next year, and again it reaches only 27inches in size. Because the picture is so bright, due to the contrast ratio, so the TVs need no backlight.

Currently there are no plans to release the TVs in the Middle East, but if a success in Japan, they will quickly be releases into other regions. Equally, as the technology improves, expect to see the panel size quickly increase.

This entry was posted on Monday, September 10th, 2007 at 11:55 pm and is filed under Gitex. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.