With Cityscape now less than 24 hours away, all of the region’s major (and minor) real estate movers and shakers are frantically clamouring for attention as they unveil new developments and future strategies.

But it is Limitless, the real estate development arm of local powerhouse Dubai World, which has surely risen above all other rivals with a string of mega developments in the space of just a few weeks.

The firm set the ball rolling at the start of the month with the announcement of a tie-up with India’s DLF which will lead to the construction of a $12bn township in Bangalore, which will be able to accommodate 750,000 people.

Even by the ferociously ambitious standards of the Gulf’s real estate industry, that deal alone would be an appropriate attention grabber in the lead-up to the region’s biggest property show.

But Limitless had barely even warmed up. Less than a week ago, it unveiled the $11bn 75 kilometre long Arabian Canal which will flow inland from Nakheel’s Dubai Waterfront project. The canal will itself provide frontage to a whopping $50bn development which has yet to be designed.

Scarcely pausing for breath, Limitless has also revealed Al Wasl - a $12.1bn ‘urban community’ north of Riyadh in Saudi Arabia. The development, which will house 200,000 people in 60,000 residential units when it is finished, merely marks the first of several ventures in the kingdom by Limitless.

For good measure, the firm has also just launched two major plazas at its ongoing Downtown Jebel Ali project along Dubai’s Sheikh Zayed Road.

It is a pretty safe bet that, with both the Arabian Canal and Al Wasl on show at Cityscape, Limitless can expect to have the event’s most popular stand.

One of the challenges that exhibitors will face at Cityscape is standing out from the crowd amidst the sea of shiny, glittering projects that will be on display. Tanmiyat Group has taken this challenge head on and has devised a truly innovative, if slightly offbeat, way to showcase their new Ajman Marina development. 

The firm has hired Australian ‘Sandcastle Girl,’ Jenney Rossen, to use her artistic talents to carve sand sculptures of the marina development during the Cityscape event. The carvings will include a variety of home and lifestyle scenes, with a sea background, as if one is living, working and shopping on the beach.

We think the idea makes perfect sense. What better way to showcase a development in the Middle East than to have it be made out of sand? Visitors will be able to catch Jenny in action from the 16^th to the 18^th at the Tanmiyat exhibit.