One of the more interesting claims made by a developer at Cityscape comes from R Holding, which says that its Emirates City project in Ajman will be the ‘world’s largest single-phased development.’

We asked Ahmad Awwad, the firm’s head of corporate communications, if any other developer in the region had ever delivered a large-scale project in a single phase. He said he knew of only one other developer (he didn’t mention its name) who made the claim, but he said the development was actually delivered in two phases.

Awwad gave no specific reason why the firm was trying to develop the Emirates City project in one phase, other than the fact that it helps to raise awareness about the development.

The project, which features 92 towers, along with hotels and shopping malls, is set to be delivered in 2010, which makes the claim even more ambitious. Awwad says the development, which is located on Emirates road near Dubai, is the closest freehold project to the emirate.

He said the project is ‘on track’ so far, and the plan is still for all of it to be delivered in one phase. He joked that if for some reason the project is not delivered in one phase, they will no longer use the slogan.

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