Mada’in touts its urban presence
Sometimes the scale models on display at Cityscape don’t always give you the full picture of a project.
For example, the Marina Arcade project pictured here shows a tower and attached mall with plenty of space to breathe alongside untouched real estate.
However, what you find out when you ask more about the development is that the empty plots next to the project will soon be high rise towers that will completely surround the development.
Interestingly, the developer, Mada’in, says the Marina Arcade project will ‘benefit’ from the ‘dramatic views’ that will be offered by the adjacent towers. Clearly, this project is right at home in Dubai’s Marina community, which is chock-o-block full of towers on what was once a pristine shoreline.
But to its credit, Mada’in doesn’t hide the fact that its development will eventually be dwarfed on nearly all sides. Its belief is that there are plenty of city lovers who will be captivated by the urban ‘view.’ Judging by the success of the nearby Jumeirah Beach Residence towers, there are plenty of buyers who are happy to live in an area with a skyline that is denser than New York’s.
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October 19th, 2007 at 1:41 am
I don’t think the empty plots are meant to suggest open spaces, but rather to highlight the central location of the mall. The video screen nearby repeats images of the arcade surrounded by towers. Half of these plots already have their towers or they are u/c and it is quite clear that the arcade will be the latecomer. The urban view afforded by the glass top arcade will certainly be a highlight of the project as well as the Central Park effect of the garden covered arcade surrounded by towers.