In a departure from the glitter and luxury on display at Cityscape, Dubai-based MAG Group Property Development today unveiled new projects that are specifically aimed at the ‘mid-range’ market. The four new residential and office buildings, which are worth a combined Dhs500 million, include a 27-floor office building in Business Bay, a 23-floor residential building in Jumeirah Village, and two low-rise buildings in International City.

Moreover, Mohammed Nimer, the firm’s CEO, said ethics and stakeholder transparency have been critical to the firm’s success in acquiring a Dhs3 billion portfolio. ‘We have always operated in an environment of absolute transparency. We were operating Escrow accounts long before the Dubai Government introduced Law number 8 and we hold ownership certificates for any land that we are developing,’ he said.

Nimer says this ‘open’ policy has helped the firm reassure investors and purchasers and enabled it to grow its property development portfolio in the UAE.
 
‘We are not going to make any outlanding claims, like the highest ceilings, the biggest bathrooms, or the most expensive fountains. We excel in design, finishing, and customer satisfaction. We focus on the delivery of our promise,’ he said.

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