The Western Region Development Council, the group charged with overseeing the transformation of the emirate’s sparsely populated interior into a residential community and leisure destination, will announce the region’s new name at the Cityscape exhibition.

The new identity has been arrived at after consultations with prospective investing bodies across the GCC and market research campaigns within the UAE.

The Western Region covers 70% of the UAE and 83% of the land area of Abu Dhabi, but is home to just 10% of the emirate’s population. The move is part of a vast overhaul of the region’s residential infrastructure and business facilities.

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