Nissan reports December 2013 as record month for patrol with rise of 58% in sales | Nissan reports December 2013 as record month for patrol with rise of 58% in sales -
Nissan Patrol.

Nissan reports December 2013 as record month for patrol with rise of 58% in sales

: Wednesday, January 29 - 2014 @ 12:37

Nissan announced sales for December 2013 of 2249 Nissan Patrols across the GCC, an increase of 58% compared to 2012, representing an SUV market segment share of 28%.

The result represents a monthly sales record for the sixth generation of Patrol since it was introduced in 2010 and strengthens Nissan’s ambition to achieve a sales target of 20,000 Nissan Patrols across the GCC for the 2013 financial year, rising to 30,000 by the end of FY2016.

Highlights:

• Model Year 2014 Nissan Patrol introduced across the Middle East
• Refreshed looks include front and rear styling upgrades
• Features enhanced technologies such as latest generation Around View Monitor with Park Assist, and Back-up Collision Intervention (BCI)

Samir Cherfan, Managing Director, Nissan Middle East, said: “Nissan Patrol has been in high demand since it was introduced to the Middle East in the 1950s. Now in its sixth generation, it has become a part of the region’s fabric, a vital pillar of our business and a focus of our activities. Last year it achieved a Guinness World Record for ‘Heaviest aircraft pulled by any production vehicle’, helping to spread awareness of this exceptional vehicle.”

Katib Belkhodja, Brand Manager for SUV & Crossover at Nissan Middle East, added: “Nissan Patrol’s recent sales success is due to demand spreading beyond its traditional customer base and out into the broader population of the Middle East. Its fusion of off-road capabilities, premium features and world-leading technology is being appreciated by an increasing number of the region’s car buying public. With the enhancements provided by the new model year, we are confident its sales momentum will continue.”

Nissan Patrol was developed specifically with the Middle East in mind and over 13,000 hours were invested by Nissan engineers in testing prototypes in the region before its 2010 launch. That tradition has been continued for the 2014 model with customer feedback being taken into consideration when deciding on enhancements.

Those customers can also configure their own Nissan Patrol, choosing options, grades and powertrains while being informed of the changes to price, thanks to the Nissan Patrol ‘Car Builder’ website. Having browsed through and selected their ideal specification, the customer can choose to send the information on to the dealer, have it emailed to themselves for their own reference or just print it out.

MY2014 Nissan Patrol highlights

The MY2014 Nissan Patrol features the third generation Around View Monitor (AVM) with parking assist. Using four cameras, the monitor displays a bird’s eye view of the vehicle to help you park the Patrol even in tight spots. This is complemented by the availability of Back-up Collision Intervention (BCI) which alerts the driver when a moving object is detected behind the vehicle when in reverse mode.

The all-new Nissan Patrol comes with a refreshed styling both inside and out. A vigorous new bumper design is matched with a muscular grille pattern with surrounding chrome at the front. LED headlamps with day time running light and pop-up headlamp washer are also added to the MY2014 Nissan Patrol while a new design of 20-inch machine-cut alloy wheels, and LED rear combination lamp and roof rails are introduced. The MY2014 Nissan Patrol is now available with new exterior colours – Grey Metallic and Pure White Pearl – as well as a new Tan interior colour.

In addition to the six-speed manual transmission and seven-speed automatic on other grades, a five-speed automatic transmission with manual mode is introduced on the entry-level XE grade.

For Nissan Middle East FZE media enquiries:

Yolande Pineda
General Manager, Corporate Communications Department
Nissan Middle East FZE
Tel: +971 4 881 7500
Fax: +971 4 881 9747

Jason Simms
Ketchum Raad Middle East
Tel: + 971 4 425 8800

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Wednesday, January 29- 2014 @ 12:37 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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