Rovi Inc., which licenses data for television guides, has agreed to acquire Veveo Inc. for $69m to bolster search-and-analytics tools for cable, TV and consumer electronics partners, Bloomberg has reported. US-based Veveo provides predictive search and personalisation technology to clients to help users find videos. The deal reinforces Rovi’s aim to help customers measure performance of subscriber offers, programme promotions and advertising. “There’s a lot of companies who do one slice of what customers are looking for, and by adding this component we’re looking to roll all of those things together,” said executive vice president of Rovi data solutions, John Moakley. “Over the next nine to 10 months, we expect to have a completely unified experience.”
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