ISTANA unveils Icelink’s new Snow Collection | ISTANA unveils Icelink’s new Snow Collection -
A flurry of diamonds graces a medley of ring, earring and pendant designs

ISTANA unveils Icelink’s new Snow Collection

: Monday, February 17 - 2014 @ 14:31

ISTANA, the renowned multi-brand jewellery retailer in the UAE, presents another sparkling collection from Icelink. A grown-up, ultra luxe and wearable version of the snow globe, Icelink’s new Snow jewelry collection offers a window into a world where snowflakes and sunlight dazzle in a graceful, never-ending dance.

IceLink’s Snow Collection is inspired by one of IceLink’s most successful and now iconic timepieces – the “6Timezone 18K Snow.” Inside that watch’s sixth dial are dozens of diamonds that float in a proprietary, invisible liquid called IceFuel. Thanks to the meticulous cut of the stones, and to their fluid suspension, each movement of the wrist sets off a scintillating show of light. Now, the ears, fingers and décolletage can share in the glamour. The line comprises two different design groups, “Snow Classic” and “Snow Charm”. Both channel the purity, freshness and beauty of nature, laced with elements of whimsy and fun.

The Snow Classic Collection features three timeless silhouettes: Amour (heart-shaped), Cameo (oval), and Candy (round) – 18K white gold earrings, cocktail rings, and pendants have diamond encrusted bezels that echo the splendor of the floating gems inside the crystal chamber. Amour pieces have a heart symbol engraved on the plaque, while Cameo and Candy pieces have star and yin-yang motifs, respectively. The Snow Charm Collection of rose gold pendants holds special appeal for animal and nature lovers, or anyone who wants to channel their carefree inner child. The pieces are made of rose gold and have a witty and subtly nostalgic feel.

A menagerie of friendly creatures, with a sunburst thrown in for good measure, the Snow Charm collection of rose gold pendants holds special appeal for animal and nature lovers, or anyone who wants to channel their carefree inner child. The pieces are made of rose gold and have a witty and subtly nostalgic feel. The designs include a winsome teddy bear wearing a suit of floating diamonds, a bow-tied cat reminiscent of retro wall clocks, a graceful dove, a happy dog, a frog that is sure to turn into a prince, and a benevolent sun. Each pendant has a sprinkling of accent diamonds in addition to the “snowfall” captured behind crystal.

Each ring, pendant and earring also holds a surprise – a tiny plaque on which is engraved a unique 3-digit serial number that can only be seen with the miniature jewelers’ loupe included in the presentation box. The lucky wearer can then visit a section of IceLink’s website where the hidden message entered by their loved one at the time of purchase will be decoded.

Icelink’s Snow Classic and Snow Charm Collections are exclusively available at ISTANA’s boutique at The Dubai Mall and Burjuman Centre.

For more information, please contact:
THE IDEA AGENCY – PR DEPARTMENT
Tel: 971 4 392 7700
Fax: 971 4 392 7858

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Monday, February 17- 2014 @ 14:31 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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