Mohammed Saleh Bin Lahej, Group CEO of Saleh Bin Lahej Group-Hospitality Division presents cheque worth Dhs135,874 from ‘Dine for a Cause’ campaign last Ramadan and signs up an Annual Agreement with Dr. Mahshid Salehi, the director of Dubai Center for Special Needs with a commitment to support Children with Special Needs through various fund raising programs.
Saleh Bin Lahej Group – Hospitality Division (SBLG-HD) had collected AED271,748 from its ‘Dine for a Cause’ campaign on the 15th day of Ramadan 2013, which was planned to be donated between two (2) selected charities to support children with special needs.
On February 13, Mohammed Saleh Bin Lahej, Group CEO of Saleh Bin Lahej Group-Hospitality Division presented a cheque of AED135,874.00 to the Dubai Center for Special Needs (DCSN). He also signed an Annual Agreement (also called Memorandum of Understanding or MOU) which outlines further aid commitments through various fund raising activities with Dr. Mahshid Salehi, Director of DCSN.
According to the agreement, Saleh Bin Lahej Group-Hospitality Division will raise funds for Dubai Center for Special Needs through store activation during the entire holy month of Ramadan along with its PR and marketing campaign. This will be in addition to sponsoring fundraising activities throughout the year.
On the 15th day of Ramadan in the year 2014, Saleh Bin Lahej Group-Hospitality Division shall donate 100 percent of its Profits for One (1) Day to charity. The activity will be supported by a “Dine for a Cause” campaign across all its 31 UAE-based restaurants, which include Chilli’s, Romano’s Macaroni Grill, El Chico, Cantina Laredo, Black Canyon and The Pizza Company, inviting all its patrons to Dine for a Cause on this special day. The campaign will be supported by Restaurant Staff Members wearing a chest pin to invite their loyal patrons to dine with them.
The Saleh Bin Lahej Group-Hospitality Division volunteer program will provide its employees an opportunity to contribute their time to the Centre and interact with the students under the guidance and supervision of the Dubai Center for Special Needs staff. Saleh Bin Lahej Group – Hospitality Division believes in Corporate Social Responsibility as a duty of its growth. This important fiber of social and moral commitment towards the society is a reflection and product of its Group CEO, Mohammed Saleh Bin Lahej.
“Through such activities, we aim to embrace responsibility for our company’s actions and encourage a positive impact through our activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders,” said Mohammed Saleh Bin Lahej, commenting on the partnership. “Our hospitality doesn’t just end on serving our guests,” he added.
Dubai Center for Special Needs’ Director, Dr.Mahshid Salehi, said, “We are very pleased and deeply grateful for the donation raised for us through Saleh Bin Lahej Group Hospitality’s Ramadan campaign. As a not for profit organization we do rely on the kind hearts of the local community to offer their support in any way they can. We recognize and sincerely appreciate the effort that has gone into raising these funds on behalf of the Center and looking forward to starting a solid partnership with Saleh Bin Lahej Group.”
For more information please contact:
Rana El Naggar
PR & Event Manager
Saleh Bin Lahej Group
Tuesday, February 25- 2014 @ 11:05 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.