BMW creates joy with T Quest treasure hunt

T-Quest has been at the forefront of Jordan's annual event calendar for the past three years. However, their latest initiative proved to be the greatest, effectively taking the hunt to another level.

T-Quest involved special challenges which were designed to encourage participants to try out new and improved automotive technology, and get the chance to interact with several BMW vehicles including the new 3 Series, 5 Series and X3. Participants had the chance to put their driving skills to the test within a specified duration, in an atmosphere specially designed to cater for a competitive, yet fun filled environment, which attracted up to 400 participants this year.

Over the past 5 years T-Quest has cemented itself as one of the most stimulating youth activities in Jordan. This year however, BMW has chosen to contribute to this project, further magnifying its commitment to supporting youth activities and initiatives.

Mr. Zaid Al-Abdallat the General Manager of Abu Khader Automotive, the exclusive importer of BMW vehicles in Jordan, stated that this type of event epitomizes BMW's efforts to integrate the brand with youth and culture. Initiatives such as this support participants' learning experience, whilst bringing them closer to their local culture through the treasure hunt, which requires participants to conduct research about the brand, Jordanian culture and previous achievements. Mr. Zaid Al-Abdallat went on to add that this initiative also gives participants the chance to interact more closely with the BMW brand, through several of our most renowned automotive vehicles.