Borouge and Borealis showcase latest wire and cable solutions at Middle East Electricity 2013
- United Arab Emirates: Sunday, February 17 - 2013 at 15:50
- PRESS RELEASE
Borouge and Borealis, providers of innovative, value creating plastics solutions to the global wire and cable industry, introduced their latest innovations of advanced insulation, semi-conductive and jacketing materials which add value to the industry at the Middle East Electricity exhibition being held at Dubai World Trade Centre on 17-19 February 2013.
"The exhibition is a platform for wire and cable manufacturers, suppliers and experts to share experience, and strengthen and build significant relationships," said Roland Janssen Vice President Marketing Centre for Wire & Cable at Borouge. "We are committed to continue producing innovative solutions that benefit the wire and cable industry and to be a fully long-term reliable partner of choice. With Borstar, and now the Borlink technology, our product range is able to meet the industry's most stringent needs."
Janssen pointed out that the Borlink technology is a step-change innovative solution along the wire and cable value chain and it represents Borouge's and Borealis' ongoing commitment to better understanding and serving our customers' needs and linking them with our latest technologies by Bringing Energy All Around. Borlink technology includes a tailor-made and unique pressure process for the production of high purity and super clean low density polyethylene base polymers with superior electrical properties.
The whole process from the base polymer production via the cross-linking technology takes place in either a closed and/ or controlled production loop (from monomer to final packaging). This avoids any contaminations and delivers world class clean and homogenous and high quality compounds. Borlink furthermore stands for more than 45 years of experience, knowledge and support to the wire and cable industry and reflects the strong cooperation between Borouge, Borealis and the customers in the wire and cable market.
Many local and regional wire and cable manufacturers use the innovative plastics solutions that Borouge provide in making their products. For example, the UAE-based Ducab selects Borouge's Visico / Ambicat technologies to spearhead its instrumentation cable business for a cost efficient production of high performance low voltage cables. It also selects Borlink LS4201R from Borouge to optimise the production of its medium voltage cables. Ducab powers up the UAE with the help of Borstar polyethylene (PE) cable jacketing and it also uses Borouge's cross-linkable polyethylene (XLPE) produced with Borlink technology to manufacture high voltage cables.
Borouge and Borealis are recognized throughout the global wire and cable industry as trendsetters for innovation in technology and products to support the growth of modern infrastructure. With more than 45 years of experience in polyolefins, they are the reliable partners of choice in offering high quality solutions for a wide variety of power transmission and distribution cables as well as electrical and fibre optic communication applications.
Borouge and Borealis are the world leaders in supplying plastic insulations for EHV (extra high voltage), HV (high voltage), HVDC (high voltage direct current), MV (medium voltage), as well as LV (low voltage) cables. They have pioneered advances in insulation systems and jacketing solutions for both energy and communications cables through various global brands including Borlink, Visico/Ambicat and Borstar.
Borouge was established in 1998 as a joint venture between the Abu Dhabi National Oil Company (ADNOC) and Austria based Borealis, a leading provider of chemical and innovative plastics solutions. Borouge is a groundbreaking international partnership at the forefront of the next generation of plastics innovation.
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Posted by Rana Mesbah



