Big Boys Toys 2013 to be featured as main Dubai Shopping Festival 2013 event

The announcement was made at a joint press conference in Atlantis Hotel in Dubai. Officials from Artaaj, the organizers of the Big Boys Toys, and from Dubai Events and Promotions Establishment (DEPE), the organizers of DSF, explained that the exceptional three-day luxury and lifestyle exhibition that starts on January 31st, 2013 at the Atlantis Hotel will be one of the main attractions of the 32 days festival.
Commenting on the upcoming spectacle and its association with DSF, Biju Jayaraaj, Chief Executive Officer of the exhibition organizer Artaaj said: "We are thrilled to have the Big Boys Toys 2013 as part of a global festival such as the Dubai Shopping Festival. We look forward to reap the benefits of being associated with this incredible event that has secured a global reputation".

"We are confident that our event and its reputation as an ultimate playground for providing adrenaline fuelled excitement, innovation and jaw dropping exhibits from around the world will be a great fit as part of the many amazing events visitors to DSF will be able to savour."

During the month-long festivities, the Dubai Shopping Festival will be offering visitors from around the world, the region and locally an amazing array of major attractions and a wide variety of shows all over Dubai to provide world class entertainment.

'Dubai Shopping Festival has always been a platform for all innovative and unique events and exhibitions. We look forward to the Big Boys Toys show to be the perfect addition to our fabulous line-up of events during DSF. Our visitors who are looking for a fun and unique entertainment experience will find that Big Boys Toys reflects the core value of the Dubai Shopping Festival. By showcasing the best of luxury and lifestyle products, the upcoming show will reinforce our vision to show 'Dubai at its best', Suhaila Ghubash, Events Director at DEPE said.

The press conference also announced the 'Big Boy Mega Raffle', in which one of the Big Boys Toys VIP and Club Royale ticket buyers can win several outstanding prizes with an overall value of Dhs1m.

Big Boys Toys will provide visitors with the best of products from a wide spectrum of adventure, aviation, digital, drive, fashion, lifestyle, marine, Off Road, sports cars, bikes and wellness sectors including the likes of the Soleil motor luxury supercar, the stunning ZNUG electric motorcycle, Aurum 79 limited edition, the most expensive water bottle in the world.