Big Boys Toys 2013 offers the ultimate luxury at the Club Royale VVIP Lounge

To make the 2013 edition of this extraordinary event even more memorable, the Club Royale VVIP Lounge offers an exceptional venue that allows visitors to enjoy the show and at the same time experience world-class hospitality services. As part of the premium benefits, the Club Royale will provide its guests with fast-track valet parking service, an exclusive welcome desk, and dedicated hostess service assigned to each table. Along with free-flowing complimentary food, beverage and live entertainment, the Club Royale will add the 'ultimate luxury' to the show.

Commenting on the upcoming show and Club Royale VVIP Lounge, Biju Jayaraaj, Chief Executive Officer of the exhibition organizer Artaaj, said: "Big Boys Toys is a one of its kind event. Our goal is not only to showcase unique and never-seen-before products, but also to create an interactive and exclusive experience for our visitors. The Club Royale is designed to add to Big Boys Toys 2013, which is already a unique entertainment destination, the unforgettable moment with special privileges."

"We are striving to make the show bigger and better every year. Hence in addition to the Club Royale we are also running our Big Boy Mega Raffle, the biggest cash raffle of Dubai Shopping Festival 2013. All VIP ticket buyers get a chance to win Dhs1m in cash, by automatically entering the raffle." Mr. Jayaraaj added.

In its fourth edition, Big Boys Toys has reinforced its title of the 'Ultimate Playground' with a line up of the best and most exclusive products ever seen in the Middle East.

The show will provide visitors with the best of products from a wide spectrum of adventure, aviation, digital, drive, fashion, lifestyle, marine, off road, bikes and wellness sector.

The three-day exhibition will kick off on January 31st, 2013 at Atlantis - The Palm, as one of the main events of the Dubai Shopping Festival.