Brand building and Marketing Activities
Building the AME Info brand
AME Info has always been very serious about building its brand and is hence actively promoting its services on a large scale regionally as well as globally.
In May 2005, AME Info was awarded Superbrand Status following a strict selection process by the United Arab Emirates Superbrands Council.Superbrands is the independent arbiter on branding. The organisation promotes the discipline of branding and pays tribute to exceptional brands. Superbrands programmes operate in 40 countries. Superbrand status is awarded by an independent judging panel of experts.
Below we have listed examples of some of our activities.
Television Advertising
CNN International
- Business Unusual April - December 2002
Orbit Radio and Television Network
- TVC daily November 2001
- Orbit News along with sponsorship for 6
months in 2002
CNN International
- Randomly across programs, various timing
Daily throughout 2003/2004/2005
Programs: Your World Today, Larry King Live, Business International, World Sport, Special coverage, Live News, Design 360, The Music Room, Asia Tonight, Biz Asia, Asia Tonight, CNN World, World Business among others.
SHOWTIME
- February 2002 - total of 255 - 15' spots
- Business Unusual April - December 2002
Orbit Radio and Television Network
- TVC daily November 2001
- Orbit News along with sponsorship for 6
months in 2002
CNN International
- Randomly across programs, various timing
Daily throughout 2003/2004/2005
Programs: Your World Today, Larry King Live, Business International, World Sport, Special coverage, Live News, Design 360, The Music Room, Asia Tonight, Biz Asia, Asia Tonight, CNN World, World Business among others.
SHOWTIME
- February 2002 - total of 255 - 15' spots
Dubai International Airport
Main depature area in Dubai International Airport
Entrance of the Passport Control area
Bus Advertising
AME Info had full branding of 6 commercial busses in Dubai throughout 2005
Commercial busses in Dubai throughout 2006 - celebrating 10 years online
Sports Sponsorship
AME Info is sponsoring the local Danish Soccer Team in Dubai
Golf Activities
AME Info is running a number of Golf clinics throughout the year
One of the teams are teeing off
Print Advertising
- 7 Days newspaper
- Akbar al Computer
- Arabian Business
- Arabian Computer News
- Arabies Trends
- Banker Middle East
- BusinessWeek (European edition)
- CommsMEA
- Computer News Middle East
- Computer Reseller News
- Digital Executive
- Diners Club Magazine
- Executive Digest
- Expressions
- Gulf Business
- Gulf Marketing Review
- KhaleejTimes
- Network Middle East
- Network World Middle East
- Property World Middle East
- Reseller World Middle East
- Shell Markets Magazine
- Sheraton Corporate Magazine
- The Entrepreneur
- VISA International ME magazine
- Windows Middle East
- Akbar al Computer
- Arabian Business
- Arabian Computer News
- Arabies Trends
- Banker Middle East
- BusinessWeek (European edition)
- CommsMEA
- Computer News Middle East
- Computer Reseller News
- Digital Executive
- Diners Club Magazine
- Executive Digest
- Expressions
- Gulf Business
- Gulf Marketing Review
- KhaleejTimes
- Network Middle East
- Network World Middle East
- Property World Middle East
- Reseller World Middle East
- Shell Markets Magazine
- Sheraton Corporate Magazine
- The Entrepreneur
- VISA International ME magazine
- Windows Middle East
Outdoor Advertising
In addition to the signboard AME Info has been advertising regularly on various electronic boards in the city of Dubai from 2001 onwards.
Since mid 2003 AME Info has been advertising on closed circuit systems on various gas stations and hotels in the United Arab Emirates.
Event Sponsorships
- Arabian Travel Market 2003,2004,2005
- Dubai Air show 2001, 2003
- Dubai World Trade Centre - GITEX 2003
- E-biz challenge (Zayed University)
- IIR Strategic Business Information Partner
- Leading Concepts (strategic partner)
- WWF Corporate Membership
In addition to third party events AME Info host its own monthly Networking event every last Tuesday of each month.
The event was launched in May 2002 and is a non-profit initiative with the sole purpose of interacting with business people in the region.
Everyone is welcome to join regardless industry.
Arabian Travel Market 2005 (ATM)
AME Info / HP Internet Cafe at Arabian Travel Market 2005
Content Provider with Brand recognition
- AvantGo
- CNNArabic
- DIFC (difc.ae)
- Dow Jones
- Dubai World Trade Centre
- Financial Times
- KnightRidder
- MSNArabia
- Nokia Artus Program
- Palm (Arabic version)
- Reuters
Online Advertising
- Google.com
- ITP.net
- Maktoob.com
- MSNArabia.com
Web Feeds