bridge:media launches Internet's Arabic information portal on Germany
- United Arab Emirates: Sunday, October 07 - 2012 at 13:00
- PRESS RELEASE
Dubai-based public relations firm, bridge:media, launched recently the online portal Almaniah.com, in collaboration with the marketing and tourism boards for the cities of Berlin, Hamburg, Frankfurt, Baden-Baden, Duesseldorf, Stuttgart, and many other institutional bodies and offices in Germany.
The website stands out as a comprehensive Arabic portal, facilitating the access to information about Germany among Internet users from the Arab World. The portal features main sections with comprehensive information about economics, business, tourism, healthcare and wellness, as well as education in Europe's most populous and most prosperous nation.
In addition, there are pages dedicated to specific facilities and services for Arab visitors in Germany, including transportation and hospitality. A special section is devoted to the operations of the most important German companies in various fields.
The portal Almaniah.com aims at providing useful information about Germany to a differentiated Arab audience, composed of businessmen and decision-makers but also tourists, families, young travelers, students and anyone with a special interest in Germany.
Almaniah.com includes not only information about German states, cities, nature, history and culture, but also the country's economy and investment opportunities, with the most important industries building up the international reputation of the country. In addition, the portal highlights the travel infrastructure in Germany, such as airports and international airlines.
The tourism section is rich in content and presents an ample overview of the German cities with their main attractions, ranging from historical and archaeological sites, cultural facilities and museums, to shopping destinations, hotels, restaurants and special events. The portal stresses the importance of hospitals, clinics and leading medical centers in Germany and lists the most important healthcare resorts, spas and recovery areas.
Almaniah.com gives Arab tourists detailed information about visa procedures and contact details of Arab consulates and embassies in Germany. Further information offered to Arab travelers covers areas such climate, language, currency, transportation, travelling in Germany, working hours and main emergency numbers.
Sam Hasner, Managing Director at bridge:media, Dubai explained, "Specialized international reports showed that the volume of online Arabic content cannot be compared to the volume of online content in English, German and other major languages, since it does not exceed three percent. Having in mind the relative scarcity of information about Germany in Arabic, the need of more websites and portals with detailed information about various aspects of Germany in the Arab audience's mother tongue becomes compelling."
By highlighting that the new portal represents a qualitative addition for supporting the use of Arabic and strengthening its online presence, Mr Hasner noted that it will also serves as a bridge for closer communication between Germany and the Arab World.
"Almaniah.com is the result of strategic planning and hard work: this project has started more than a year ago but we decided not to launch it officially before the completion of the main sections and pages," he continued.
"We decided to give the website a simple design with easy browsing functions but at the same time, an attractive layout as well as appealing pictures. The different sections are linked in a way that ensures easy surfing and the possibility to find related articles," he added.
"We will continue working on content enhancement and development in order to satisfy rising needs and requirements of the Arab audience interested in Germany," Mr Hasner stressed. bridge:media's Managing Director went on to point out that Almaniah.com Facebook page is attracting a huge number of fans, around 170,000 at present, although this number in constantly on the rise. "I would like to take this opportunity to thank all the fans for their trust and renew our promise to keep improving and developing our offer," he concluded.
The creation of Almaniah.com for design, programming and content belongs to bridge:media Public Relations in Dubai Media City, a specialized agency in the field of public relations and the promotion of countries, regions, cities and major corporations.
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