Brioni opens its new boutique in Riyadh
- Saudi Arabia: Thursday, October 18 - 2012 at 16:17
- PRESS RELEASE
Brioni has proudly celebrated the opening of its first boutique in Riyadh with an exclusive event, strengthening its presence in Middle East.
With its exclusive layout, the store is designed using advanced and innovative materials as laquer, brass, bronze and parchment which are in aesthetic connection with the internal furnishing.
The unique façade 'breeze soleil' creates also a sophisticated architectural lighting effect involving the sun in the construction of the layout. The stairs made of travertine connect the boutique space with the VIP Room.
"We are very proud of the opening of our first boutique in a nerve centre as Riyadh which is the business heart of the Saudi Arabia. We are very focused in fact, in developing our retail in the Asian continent than we consider very significant for our business and where we would love to open the doors of our tailoring exclusivity to Arabic gentleman," explained the CEO Francesco Pesci.
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