Brioni opens its new boutique in Riyadh

The store which is inspired by Brioni's architectural design concept it is spread over 300 square metres in one of the most important street in the hub of the city.

With its exclusive layout, the store is designed using advanced and innovative materials as laquer, brass, bronze and parchment which are in aesthetic connection with the internal furnishing.

The unique façade 'breeze soleil' creates also a sophisticated architectural lighting effect involving the sun in the construction of the layout. The stairs made of travertine connect the boutique space with the VIP Room.

"We are very proud of the opening of our first boutique in a nerve centre as Riyadh which is the business heart of the Saudi Arabia. We are very focused in fact, in developing our retail in the Asian continent than we consider very significant for our business and where we would love to open the doors of our tailoring exclusivity to Arabic gentleman," explained the CEO Francesco Pesci.