BurgerFuel arrives at Mall of the Emirates
- United Arab Emirates: Sunday, July 22 - 2012 at 13:17
- PRESS RELEASE
BurgerFuel, the renowned New Zealand brand specializing in burgers, opened its fifth flagship outlet at Mall of the Emirates (MoE) at glittering event attended by burger lovers of the UAE.
Chris Mason, BurgerFuel Worldwide CEO International Markets, says: "We have been working closely with Al Khayat Investment (AKI) to study the UAE market and implement our expansion plan. Mall of the Emirates attracts over 30 million visitors and the mall hosts some fantastic F&B brands. We are glad to open our new outlet here because MoE and BurgerFuel share the same brand values and commitment."
"We look at the UAE in general and Dubai in particular as key destinations that are known to nurture new ideas and welcome innovative brands. MoE visitors can now satisfy their appetite for quality food by visiting our new flagship outlet," Mason added.
The BurgerFuel chain operates under the slogan 'Engineering the Ultimate Burger'. BurgerFuel supplies its restaurants with "Halal" meat directly imported from farms in New Zealand to ensure uniform standards of service in all its outlets globally.
BurgerFuel has been brought to the UAE by Al Khayyat Investments (AKI), the pioneering UAE based company that represents more than 200 global brands in the MENA region.
Farah George Farah, General Manager of F&B at AKI, said, "We are delighted to open our new branch at MoE, representing a major step in our strategic expansion that aims to provide tasty burger meals for thousands of people who visit MoE every day as well as to all quality food lovers in Dubai and the UAE".
The opening of the new BurgerFuel outlet at MoE comes two years after the New Zealand brand signed a partnership with AKI to open 15 restaurants in the UAE in less than five years.
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