Canon Middle East expands channel distribution network in Egypt

The move is testament to Canon Middle East's focus on the Egyptian Market and is aimed at reinforcing the company's 'closer to customer' strategy whereby the new partners will focus on providing a host of new value added solutions to both existing and new customers across Egypt in addition to offering more comprehensive in country support to help them address their unique business needs.

Canon Middle East firmly believes in the Egyptian market's ability to recover driven by a large internet savvy population and the needs of pre dominantly SME driven economy that focuses on cost optimization and profitability to survive in a heavily competitive market. The company is most optimistic about bringing its range of integrated cross media imaging solutions to a market ripe with new opportunities, to enable on the go connectivity across different technology components including Canon's own devices as well as other devices such as smart phones and tablets, Wi-Fi and cloud enabled devices.

Canon Middle East announced that it has added Digi Pro to its network of professional printing partners in Egypt to extend the Canon portfolio of production systems and meet growing demand for professional print technologies from the commercial as well as corporate sectors in the country.

A division of Al Madina for Advanced Technology, Digi Pro will use its extensive experience offering the Canon's leading high-value applications to automate business processes to deliver faster turnaround times, eliminate bottleneck and enable greater efficiency for the printing and packaging enterprises in Egypt.

Canon Middle East also signed Silicon 21, a leading value added distributor who currently extends Canon's consumer Pro Video solutions across the Egyptian market. Under the terms of the new agreement, the company will now also offer Canon's full range of business solutions across the nation's rapidly growing SMB and enterprise sector with a focus on key verticals such as Education, Banking and Healthcare through its channel partner distribution approach.

Silicon 21 will also be responsible for driving Canon's channel distribution network in Egypt to extend its market leading Document Imaging Management Systems (DIMS) and other Canon technologies in a bid to boost Canon's leadership in the printer, scanner and copier market in Egypt.

The new partnerships will be further supported by Canon Middle East's existing relationship with ETCO, who have been working together to offer Canon's business solutions portfolio to clients across the Egyptian market and also help hone the next generation of print professionals in Egypt through unique educational platforms and alliances.

Anurag Agrawal, Managing Director, Canon Middle East said: "Egypt continues to be a market of strategic importance for Canon Middle East's larger operations. This market due to its rapidly growing SMB and enterprise segments offers significant business potential for both Canon Middle East and our partners to help both new and existing customers across Egypt achieve sustainable business growth and revenue in a heavily competitive environment. Canon Middle East's partnership with Digi Pro and Silicon 21 is designed to combine our market leadership and leading technology portfolio together with their market experience and vertical focus to shape the future of the Egyptian Print market and achieve our goal of becoming a 'Lifetime Imaging Partner' for organizations across the region." "This move is in line with our vision for 2013 to drive further growth through diversification.

Canon Middle East will work together with Digi Pro and Silicon 21 to provide customers with future technologies that can help transform their own business through its leading portfolio of professional print and business solutions that are designed to help enterprises boost operational efficiency and achieve a competitive advantage. Together with our partners we will also continue to develop our network of channel partners, resellers and systems integrators in Egypt by bringing together a mix of leading technology products and services in addition to unique learning and development opportunities," he continued.