Charles and Keith opens in Abu Dhabi Mall
- United Arab Emirates: Tuesday, November 20 - 2012 at 16:18
- PRESS RELEASE
Staying close to the heart of all fashionista, Charles & Keith exhilarates the reopening of Abu Dhabi Mall, announcing to be its flagship boutique, in the UAE.
Spanning over 2777 sq. ft., the stunning shopping space exhibits contemporary look with its façade making an exquisite impression; shimmering with an inviting architecture, welcoming to view a wide range of stylish products ranging from footwear, bags, belts, sunglasses to bracelets, making shopping a simple and special experience for customers.
Peculiarize with store-in-store concept, the Charles & Keith area comes outfitted in stylized glass and brightly lit lighting, symbolizing the clean and polish aesthetic. Dark, sophisticated and sleek appearance is applied to the Charles & Keith Signature Label corner, creating a sense of poise profile and luxuriousness. Keeping the customer's comfort in mind, the interior design offers easy accessories and convenient display of all products.
"We are excited about our first flagship store in UAE, which holds a tremendous fashion and business potential for Charles & Keith", says Charles Wong, CEO for Charles & Keith. "With that, we are able to offer the epitome of fashion delight to the fashionista." he added.
Charles & Keith in UAE are operated by Apparel Group, one of the leading retail specialists in the country.
The Charles & Keith label, together with the Charles & Keith Signature Label make up two-thirds of the Group's portfolio targeting at ladies accessories and footwear catered to the modern, sophisticated urban woman.
The Group's success has been much attributed to innovation, creativity and the pace to adjust to the growing market demands. Its ability to transform runway trends into wearable fashion has enabled the brands to capture a wide market share through strategically located stores in prime shopping districts around the world.
The first Charles & Keith store opened in 1996 and through its success, has seen the brand launch the premium Charles & Keith Signature Label line in 2007. Through product innovation, the brand has also launched its own accessories line comprising of bags, belts, sunglasses and even its own bracelet line in 2011.
Charles & Keith carries its expansion into the world of digital media, CharlesKeith.com gives customers the opportunity to shop a complete full circle of fashion offers from one destination with just a click away.
The concept of the brick and mortar store is reinterpreted in the online store, where fashion forward styling reflects the high-octane glamour of the collections in a virtual representation. The online store concept keeps the sophisticated style and contemporary design elements of Charles & Keith.
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