Chevy partners with toy maker to produce 'Hot Wheels' Camaro
- USA: Wednesday, October 31 - 2012 at 02:29
Chevrolet has partnered with toy maker Mattel to produce a Hot Wheels Edition of its Camaro sports car, the Wall Street Journal has reported. The General Motors Co unit said it will build a limited run of the cars in the first quarter of 2013. The special model will be available in coupe and convertible versions with a V6 or V8 engine with trim that includes flame graphics and logos. "Millions of us grew up playing with Hot Wheels," said Chris Perry, vice president of marketing for Chevrolet. "Offering a special production model of the Camaro Hot Wheels is an opportunity to bring those memories to life, for kids of all ages," he said.
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