Chrysler Group ties for second in Strategic Vision's Total Quality Index
- United Arab Emirates: Sunday, September 02 - 2012 at 13:40
- PRESS RELEASE
Chrysler Group's revamped product lineup and extensive quality investments make it the most improved automaker as it ties for second place in Strategic Vision's 2012 Total Quality Index (TQI) study.
Three Chrysler Group models won TQI Awards. The Fiat 500 led the Small Car segment, Dodge Charger ranked highest in the Larger Car segment and Jeep Grand Cherokee took the top spot in the Medium SUV segment.
According to Strategic Vision, TQI reflects all aspects of buying, owning and driving a vehicle as a holistic measure. TQI encompasses positive and negative experiences including reliability, driving excitement, emotional attachment and overall sales and service satisfaction.
"TQI recognises that quality and satisfaction can mean different things to different customers," said Jack Rodencal, Managing Director of Chrysler Group Middle East. "The ultimate measure of quality is whether customers want to recommend their vehicle to friends and family and these results emphasize the progress we've made to build exciting, high quality vehicles that our customers are proud to recommend."
"We've improved our vehicle reliability by more than 60% in the past three years," added Rodencal. "The entire industry is very competitive on reliability and the real competition is in delivering innovative, exciting vehicles and ensuring customer satisfaction during and after the sale."
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