Citibank to roll out Visa Signature Premium Credit Card in the UAE
- United Arab Emirates: Monday, February 25 - 2013 at 15:13
- PRESS RELEASE
Citibank and Visa celebrated the aggressive roll out of the Visa Signature PremierMiles Credit Card in the UAE, the first in CEMEA, at the Armani Hotel in Dubai in the presence of media and Dinesh Sharma, Consumer Banking Head for Middle East & North Africa (MENA), and Marcello Baricordi, General Manager in the UAE and Global Accounts Lead MENA at Visa Inc.
The PremierMiles Visa Signature card has been introduced as the bank continues to enhance its value proposition to the affluent customers seeking unique privileges, enhanced offers and higher rewards for their lifestyle with a brand-agnostic airline travel card.
The new PremierMiles Visa Signature credit offers an extensive array of exclusive travel and entertainment benefits and privileges across the entire travel lifecycle (Planning, Booking, Travelling and at Home / destination), with the flexibility of using it across different airlines (e.g. Qatar Airways, British Airways, Singapore Airlines, Thai Airlines, Jet, Delta Airlines, etc.).
Citibank has planned a bullish acquisition campaign on PremierMiles Visa Signature credit card that is expected to roll-out across the UAE in the coming weeks. Customers can already apply for this exclusive card and enjoy the the peace of mind of a truly rewarding travel experience.
PremierMiles Visa Signature cardholder will enjoy complete peace of mind while travelling with:
• Unlimited free access to 35 major airport VIP lounges in the world and complimentary multi- trip travel insurance;
• A dedicated 24/7 Visa Signature Concierge service with a team of personal assistants to support in the booking phase:
• Up to 25% discount in the Visa Signature Fine Dining Program in the UAE;
• Exclusive travel and entertainment offers including up to 22% discount on air tickets, up to 75% discount on hotels, 20% discount on yacht hire, 15% discount on car rental, complimentary tee time at premium golf courses in the UAE;
• The option to earn and redeem miles for free flights across 300+ airlines and free hotel stays worldwide.
"Citi is proud to be a pioneer in the financial services sector in the country and continuously introducing new and innovative payment products for our affluent customers," said Dinesh Sharma, Consumer Banking Head for Middle East & North Africa (MENA).
"We have been working closely with Visa on the roll out of the Signature Platform and are confident that we will see an excellent response from our growing affluent customer base as the exciting privileges of PremierMiles perfectly compliment the unique benefits of Visa Signature."
"We are delighted that Citibank, with whom we have an established and long-standing relationship, has became the first bank to introduce Visa Signature credit card in our region. The roll out of the premium Signature card is a major step forward in our partnership to enhance the ability to serve the travel needs of the affluent segment in the UAE," said Marcello Baricordi, General Manager in the UAE and Global Accounts Lead MENA at Visa.
He added: "Visa Signature is a critical component of Visa's Premium Product line strategy as it represents an end-to-end proposition to the affluent traveller. Innovation is embedded deeply in our business initiatives, and we are very pleased to offer a wide array of superior products and value to cardholders with this premium roll out".
Citi has been in the Middle East for over 50 years and currently offers consumer-banking services in the UAE, Bahrain and Egypt. In the UAE alone, Citibank, the consumer banking arm of Citi, has had a presence for the past 49 years and is expanding its major operations within the country. The bank is currently a major player in the UAE's credit card market and a leading provider of banking, Wealth Management and Consumer credit services.
Citi Cards is part of Citi, the leading global financial services company, and the world's largest credit card issuer with more than 200 million cards in issue in more than 50 countries worldwide. Citi is a global leader in partnership credit cards, with leading airlines, retail, telecoms, oil and gas companies as key partners around the world.
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