COMEX 2013 encourages all to understand Arab Digital Generation

COMEX 2013 taking place from 25th -29th March 2013 at the Oman International Exhibition Centre encourages all to understand the digital generation.

Through their usage of technology in the modern era, the ADG comprising of individuals between the age of 15 and 35 are distinguished from the previous generations.

They are educated, independent, politically aware and digitally active. They are influenced by the Western culture but are firmly rooted in their Islamic culture. They own laptops, smartphones, internet access and social networking accounts.

The ADG believe in expression and socialising which they carry out through social and business networking sites like Facebook, Google+, LinkedIn, blogs and other forms of media. They use the web to browse through products online but are still not actively engaged in online purchases. This generation also sees women using platforms to interact with men in virtual space which was previously unheard off.

How would the ICT industry benefit from keeping in tune with this generation? The technology adoption rate of the ADG is very high so it is best to understand what they expect in terms of technology. They rely on portable devices like smartphones, tablets and laptops to access the internet but their homes remain the common location from where they access the internet.

They spend time online researching companies and brands and building perceptions of them, prefer customised products and favour buying products in person, giving the industry the perfect chance to interact with them at Oman's leading IT and Telecom Exhibition COMEX 2013.

Held under the patronage of e.oman and organised by OITE Trade Fairs, COMEX 2013 gives the ICT industry the opportunity to interact with digital generation of Oman under three separate pavilions dedicated to business and professional pursuits, government initiatives and shopping and entertainment ventures.