COMEX 2013 encourages all to understand Arab Digital Generation
- Oman: Tuesday, February 26 - 2013 at 08:25
- PRESS RELEASE
Advancement in technology has given rise to a new generation in the MENA region namely the Arabic Digital Generation (ADG) according to a report by Booz and Company and Google. The ICT industry would benefit from tracking their digital behavioural patterns in order to cater to them, the type of technology that drives them to act.
Through their usage of technology in the modern era, the ADG comprising of individuals between the age of 15 and 35 are distinguished from the previous generations.
They are educated, independent, politically aware and digitally active. They are influenced by the Western culture but are firmly rooted in their Islamic culture. They own laptops, smartphones, internet access and social networking accounts.
The ADG believe in expression and socialising which they carry out through social and business networking sites like Facebook, Google+, LinkedIn, blogs and other forms of media. They use the web to browse through products online but are still not actively engaged in online purchases. This generation also sees women using platforms to interact with men in virtual space which was previously unheard off.
How would the ICT industry benefit from keeping in tune with this generation? The technology adoption rate of the ADG is very high so it is best to understand what they expect in terms of technology. They rely on portable devices like smartphones, tablets and laptops to access the internet but their homes remain the common location from where they access the internet.
They spend time online researching companies and brands and building perceptions of them, prefer customised products and favour buying products in person, giving the industry the perfect chance to interact with them at Oman's leading IT and Telecom Exhibition COMEX 2013.
Held under the patronage of e.oman and organised by OITE Trade Fairs, COMEX 2013 gives the ICT industry the opportunity to interact with digital generation of Oman under three separate pavilions dedicated to business and professional pursuits, government initiatives and shopping and entertainment ventures.
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / 4C. AME Info FZ LLC / 4C is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.