COMEX 2013 investigates how social networking stands to change the way businesses communicate in 2013

In today's world people are constantly connected and moving from one device to another to communicate, shop and stay entertained. Last year 73% of Fortune 500 companies were active on Twitter, while more than 80% of executives believe social media engagement leads to increased sales. Oman's leading IT, Telecom & Technology Exhibition, taking place from 25 - 29 March at the Oman International Exhibition Centre, will showcase how social networking has changed the way we communicate within our working environment.

Trends for 2013 indicate social networking sites now considered as business tools. Companies are utilising newer social networks as well as witnessing a dramatic growth in the international social media market. Businesses are beginning to integrate social media with a superior customer experience, streaming their information through customer communication platforms like cell phones and mobile apps. Enhanced campaigns help executives reach people with the right message across all devices without having to set up and manage several separate campaigns.

Alongside local and international companies promoting the latest tools that are revolutionising the way we communicate COMEX 2013 will include exhibitors from the IT, Telecom & Technology industry at COMEX Business, eGovernment and COMEX Shopper. The event is held under the patronage of e.oman and organised by OITE Trade Fairs.