Commercial Bank International unveils new identity signalling bank's strength going forward

"The new brand embodies our thinking into a future of growth and prosperity as CBI, backed by the international reach of QNB Group," said CBI's Chairman of the Board of Directors, Mr. Mohammad Sultan Al Qadi.

CBI's new brand would benefit from QNB's brand profile, given that it ranked 120 on the list of the world's top 500 banking brands in 2013, according to an annual survey carried out by 'Brand Finance'.

In tandem with the new brand identity, CBI is expanding its current branch network in the UAE with the addition of four new branches that reflect the new brand and a personalised banking experience providing top quality service, advanced and secure technology, an expanded product range and an increased international reach through the association with QNB.

From the 10th of March 2013, CBI customers can now bank at Dubai Mall, Dubai Festival City, Sheikh Mohammed Bin Rashid Boulevard, and Ras Al Khaimah's Julphar Towers, where they can see first-hand what the future holds for them.

Mr. Kris Babicci, Chief Executive Officer, CBI, said, "Our new brand stands for our strength going forward. Our partnership with QNB, the experience and strength of our management team and their cohesion with the board of directors, all supported by proactive staff, are key factors to our aim of becoming a leading bank in the UAE."

Sustaining its growth and development momentum, CBI plans to launch a range of products, including a re-launch of auto loans, credit card enhancements and salary transfer campaigns, and more, over the coming months.

The new identity is the culmination of the efforts by the CBI team led by a strong and highly competent management team over the last two years, to ensure a best-in-class service experience for retail and corporate customers.

Over the last two years, CBI's management team has emphasised sustainable growth through concerted efforts to improve asset quality and taking a prudent approach to risk management. It is worth noting that CBI achieved record profitability in 2012, which represented a 287% increase over 2011.

Alongside these efforts, the CBI team has worked tirelessly to place the customer service experience at its core, and they have generated noticeable, award-winning momentum in this regard.
For example, last year CBI was awarded the 'Best Personal Loan Award' by Banker Middle East.

In 2012, Ethos Consultancy recognised CBI's website as the 'Most Improved Website' amongst local and international banks operating in the UAE moving up from 17th position in 2011 to 4th position in 2012 and CBI's call centre was also recognised for reliability, responsiveness, assurance, empathy and a well equipped service environment moving from 14th position in 2011 to 6th in 2012.