Point Consultancy launches its FMCG research and consulting division, Ignite
- United Arab Emirates: Tuesday, January 15 - 2013 at 16:35
- PRESS RELEASE
Point Consultancy, a Dubai-based research agency that is blending traditional and new market research methodologies, today announced the launch of Ignite, a specialized division that focuses on FMCG.
It will operate around the world for its clients, although the core region of expertise will be the MENA region, considering the team's solid local and regional experience.
Ignite consultants are from varied backgrounds, such as qualitative research, psychology, brand strategy and advertising, bringing in a strong multi-disciplinary approach to clients' marketing issues.
Ignite's work model is called 'Ignition Journey'; a unique approach wherein consultants embark on a three-phased journey to provide actionable, tangible business results to clients. Ignition Journey is designed, considering the current limitations of research in aiding business strategy, and at the same time, not forgetting the budget and time limitations that FMCG clients often have. It involves simple steps that most multi-national research agencies do not follow, but which could potentially make a significant difference to the client's business. Instead of providing mere findings, Ignition Journey assumes a far bigger role.
Ignite has also developed specific tools for the sector that are intended to address certain marketing issues. The range of product offerings include: Ideashop (a set of tools designed to help clients create or develop or recycle concepts), VirtualFocus (quick research solutions that are conducted online), Retail Story (a shopper package to understand how the consumer thinks and behaves in-store) and Ignition Safari (an inspiring journey to unearth consumer insights in a conducive, external setting).
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / 4C. AME Info FZ LLC / 4C is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.