Coral Boutique Hotel Apartments Al Barsha Dubai to promote its upgraded facilities this ATM

"The recent hotel renovation has resulted in an essential and profitable base of business which we can top up with seasonal promotions and tactical marketing," he said.

The Dhs2.5m refurbishment at the hotel apartments has involved upgrade of room décor and facilities, enhancement of the Butterfly and Rumours restaurants, refined public areas and included the provision of a new business centre with touchscreen computers, multi sockets, high speed wired and wireless Internet access and the latest technology including laser printers and scanners - plus 24/7 screening of satellite news channels and a library of business and lifestyle magazines.

In addition, the roof-top pool and sundeck has been renovated with tropical-style thatched sun shading and a juice bar, while work is in progress at the Murjan spa with the addition of a terrace garden as well as new equipment and plasma TV screens in the adjacent gym.

Mr Touma said, "We will be showcasing these new facilities during the Arabian Travel Market this year which offers us the perfect opportunity to spread the word among the global travel trade. We want to provide the ultimate convenience and service to business travellers who are one of biggest segments of our business."

"In the competitive environment of Dubai hotels, we have to be top of our game in terms of product as well as service, and this latest enhancement has proved that guests respond to a fresh new look," Mr Touma continued.

"Our USP is going one step farther in fulfilling the needs of our guests, such as installing a new satellite to receive Japanese TV channels in response to the request of one of our long-stay Japanese clients, while for another, we were happy to provide a special mattress to meet her particular health needs," he added.

The 78-unit Coral Boutique Hotel Apartments Al Barsha Dubai is located next to the Mall of the Emirates, offering access to Dubai Media and Internet Cities as well as the rest of the Dubai via the Metro system, and offers a choice of one-, two- and three-bedroom apartments, with in-room facilities that include flat-screen TVs, wireless high-speed Internet, free mineral water and shoe cleaning, deluxe toiletries, ironing board, washing machine and safe deposit box.

Additionally, guests can take advantage of free access to a state-of-the-art gym, pool and a spa - also on site are two restaurants.