CoverAd

CoverAd 468x180 pixels

Description

The CoverAd is one of the most prominent banners on AME Info providing the advertiser with a lot of visibility and space for creativity.

The CoverAd is a strongly performing product and very exclusive as only one client can book the product at a time. The product is great for regional branding as well as product launches as its prominent positions attract readers straight from its exclusive frontpage position.

CoverAd banners are purchased on a daily basis (see Pricing for details).

Placement
Exclusive position on FrontPage just below top news stories, no rotation or targeting options.

Data Reported
Ad requests & click-through. AME Info will NOT be reporting on click-through for 3rd party served rich media (i.e. Flash served by a 3rd party serving agency).


Ad Specifications

  • Audio must be user-initiated and never automatic
  • Audio insertion into flash file may begin no earlier than the second frame.
  • If audio is used, creative must include an On/Off switch for users.
  • Animation is limited to first 15 seconds, looping is unlimited within 15 seconds. Please keep animation smooth and fluid, using slow motions and gentle fades. Fast and abrupt motion has been shown to be highly irritating. Avoid experiences that 'break-through' the page or abuse the content.
  • Flash files require that an FSCommand  is embedded in the file (ClickTag).
  • Creative must feature a 1 pixel border (gray [#666] or black [#000] recommended, though any color that clearly distinguishes the ad from the content may be used)
  • Ad opens into new browser (target=_blank).

Creative

Name468 x 180 IMU - CoverAd (not an IAB Standard)
  
Width468 pixels
Height180 pixels
File SizeMaximum 30kb
FormatsJEPG, GIF, Flash
DestinationClick-through URL and ALT text
Alt Text Limit65 characters including spaces
AnimationLoop Limit: Unlimited within 15 seconds

Targeting

Exclusive fixed position, no targeting

Creative Example



Client References

  • British Airways (BA)
  • British American Tobacco (BAT)
  • HP
  • Emaar Properties
  • Madinat Jumeirah

Pricing Structure

For all prices please see the Gross advertising rates document.


Adserving technologies and standards
24-7 Real Media logo AME Info is using 24/7 Real Media's Open AdStream, the ABCe audited leading dynamic advertising management and delivery solution, to manage and control our Internet advertising business. Open AdStream continuously monitors advertising delivery in order to maintain reliability, accuracy and optimal performance while targeting and delivering campaigns to precise geographic and anonymous data.


W3C member In January 2005 AME Info became a member of World Wide Web Consortium (W3C). The mission of the W3C is to lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability. AME Info joined W3C to show commitment to open standards to help make the Web accessible for all.


ABC ELECTRONIC Certified The Audit Bureau of Circulations, ABC ELECTRONIC and the IFABC stand for independence, truth, and transparency. These organisations employ strict audit standards ensuring the highest possible levels of data integrity and reliability. ABC ELECTRONIC ensures that the procedures used by its subscribers in the preparation of data for audit conform to the latest internationally-agreed industry standards. AME Info was the first website in the Middle East to achieve ABC certification. View audit summary


Superbrands Award 2005 In May 2005, AME Info was awarded Superbrand Status following a strict selection process by the United Arab Emirates Superbrands Council. Superbrands is the independent arbiter on branding. The organisation promotes the discipline of branding and pays tribute to exceptional brands. Superbrands programmes operate in over 40 countries. Superbrand status is awarded by an independent judging panel of experts.


TRUSTe reviewed AME Info FZ LLC is a certified licensee of the TRUSTe® Privacy Seal Program. The privacy statement and practices of www.ameinfo.com have been reviewed by TRUSTe for compliance with their strict program requirements.

The TRUSTe program is consistent with government and industry guidelines concerning the use of your personal information. These standards include the Organization for Economic Cooperation and Development (OECD) Guidelines on the Protection of Privacy and Transborder Flows of Personal Data, the Federal Trade Commission and Department of Commerce's Fair Information Practices, the California Online Privacy Protection Act, and the CAN-SPAM Act.


For more information or a quotation please contact us

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