Culturalization of online Arabic games leads to market boom
- United Arab Emirates: Monday, November 12 - 2012 at 09:47
- PRESS RELEASE
The Middle East has one of the fastest growing online gaming communities. About 60% of the 350 million people in the Arab world are below the age of 25.
"The figures are very compelling for an industry that only requires good Internet connection to participate. The Arabic online gaming market is witnessing exponential growth where we saw 300% more gamers connecting to play our games," said Fadi Mujahid CEO and co-founder of Game Power 7. "We're in the business of 'culturalizing' games to suit the Arabic speaking market."
Contributing to the growth in the Middle East community of online gamers, Game Power 7 uses tools of culturalization and localization to speak to Arabic youth and engage with them. With culturalization becoming an increasing trend in the Middle East, Game Power 7 maintains that culturalization is the key success factor in the boom of the online gaming market in the Middle East.
The Game Power 7 team comprises of both gaming enthusiasts and fashion designers who have become an integral part of the team. Their role is simple; design a new wardrobe for the characters so it fits in with the region's culture.
"We modify characters by replacing clothing which is inappropriate and designing garments for characters which are more suited to the region. We have also eliminated religious signs of any sort. All references to consuming alcohol, smoking are also removed," said Mujahid.
"We modified everything in the games so that all religious matters are respected. For instance in the international game of Allods there exists three characters which are known as Gods. We have removed this term and called them kings," he added.
Mujahid believes that because of the focus on culturalization, Arabic speaking gamers are now able to relate better to online games.
Last year in the UAE alone a total of 130 gaming events were held worth over Dhs500,000. Estimates by established global gaming companies have pegged the annual spend on gaming in the Middle East between $750m and $1bn.
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / 4C. AME Info FZ LLC / 4C is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.